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Just in:   • Adani Group to invest Rs 57,575 crore in Odisha  • 'Dollar Distancing' finally happening? Time for India to pitch Rupee as credible alternative: SBI Ecowrap  • 49% Indian startups now from tier 2, 3 cities: Jitendra Singh  • 'India ranks 3rd in global startup ecosystem & number of unicorns'  • LinkedIn lays off entire global events marketing team: Report  Last updated: 05 Sep, 2017    SME Marketing Weekly Prescription Objective of marketing has always remain the same - only tools & techniques keep on changing Ashwin Merchant | 12 Jan, 2010 Marketing is not just about making sales, generating transactions, provide services but 'To make and manage customers'. Call customers as buyers, clients, shoppers, patients depending on the business and profession you are in..    Read more.... Most marketing problems are really the absence of practical ideas Ashwin Merchant | 28 Dec, 2009 Ideas have no meaning unless executed, success or failure is secondary. .    Read more.... Marketing doctor recommends 3Rs Ashwin Merchant | 24 Nov, 2009 Very important, business is not possible without customers. Customers - you may call him a king or an emperor, he is the VIP in every business, how so ever big or small. .    Read more.... Generate Magic - with great customer service Ashwin Merchant | 17 Nov, 2009 You have a good product but the business of marketing does not end with this. In fact, it begins. Good product when bundled with good customer service, the business becomes great. .    Read more.... GO for Guerilla Marketing: It works! Ashwin Merchant | 03 Nov, 2009 Focus. If you can not outspend, at least you can out perform..    Read more.... Know Thy Customer Ashwin Merchant | 13 Oct, 2009 A successful marketing model for any geographic region depends on social, cultural, economical and legal parameters. Very often, failure in marketing is due to non-understanding of customer behaviour..    Read more.... Quality rules the business Ashwin Merchant | 06 Oct, 2009 Often, to beat the competition, to create new market there is a tendency amongst SMEs is to offer a product at discounted price, low price products it is believed will do well in recession or under developed market..    Read more.... Changing trends - Marketing & your business Ashwin Merchant | 01 Oct, 2009 C for Change is first of the 3Cs of modern day marketing; other two are customer and competition. Till yesterday, the SME business was mainly based on product, price and profit..    Read more....     Customs Exchange Rates Currency Import Export US Dollar 66.20 64.50 UK Pound 87.50 84.65 Euro 78.25 75.65 Japanese Yen 58.85 56.85 As on 13 Aug, 2022   Daily Poll PM Modi's recent US visit to redefine India-US bilateral relations  Yes  No  Can't say   Commented Stories » GIC Re's revenue from obligatory cession threatened(1)

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