BMW Group India Spearheads Sheer Driving Pleasure

Business Wire India | 05 Oct, 2017
Business Wire India

With Year to Date growth of 38%, the BMW 5 Series makes an exceptional headway in Indian Automotive Industry.

Best quarter of Year to Date sales in 2017, since the launch of the all-new BMW 5 Series.

Market offensive across emerging markets driven by BMW Mobile Studios, BMW Experience Tours, BMW M Performance driver training, BMW xDrive Experiences has been instrumental in further establishing BMW as the most desired brand in India.

The BMW 5 Series has registered Year to Date extraordinary growth of 38% in 2017 establishing it as the most progressive business sedan in India.

Since the launch of the all-new BMW 5 Series, the quarterly sales performance (third quarter) has been at its best. Moving ahead on a positive course, BMW Group India sales for 2017 (January to September) has grown by 17.3% as compared to 2016. Till date, BMW Group India has delivered 7138 cars to customers in the calendar year 2017.

Mr. Vikram Pawah, President BMW Group India said, âThis radical growth is a result of our all-round strategy, our resolute approach in its implementation and our absolute commitment to our customers and their needs. We are moving forward with a clear goal to be the best and set a benchmark in the industry in every aspect, with passion, performance and excellence. We are confident of continuing this momentum as we strongly believe, that leading the growth of the premium car segment in India is more important than anything, even more important than being just Number One.â

âWith the all-new BMW 5 Series, we expect nothing less. With this car, we have once again set the benchmark in all areas. The unique combination of elegant and dynamic design, intelligent BMW technologies and innovative control concepts in the all-new BMW 5 Series, brings together sporting agility, presence and comfort like no other vehicle. It therefore, promises to remain the most popular vehicle among Indian customers giving a new interpretation to Sheer Driving Pleasureâ, added Mr. Vikram Pawah, President, BMW Group India.