Last year, 150 million+ shoppers around the world shopped for the World's best deals on Black Friday! However, barring the adventurous few, Indians have missed this landmark sale event.

Ananda	Anatomicals

However, this year has been different. Especially in the luxury and premium space there is a lot of buzz online through players like Smytten, one of the largest premium discovery and trial platform in India. They are offering some really amazing deals from many coveted brands including international behemoths like Bvlgari, Kenneth Cole, L'occitane en Provence, Jaguar, Nautica, Anatomicals, Cross, Police and domestic luxury brands like Kama Ayurveda, Ananda, Skinyoga, Nordic Kandie, Epique & many more.

On their Black Friday activation, Swagata Sarangi, Co-founder at Smytten said, “We are excited to host one of the largest black friday sale in the premium space in India. A big thanks to all our brand partners with whom we have worked very closely for over a month to curate a unique offering with some never before seen deals for Indian luxury shoppers. We have also been extremely innovative with our creatives and communication to not damage the brand perception of any of our partners during the sale period.“

Almost 300+ premium brands across multiple categories are going on deep discounts on Smytten just for today with Upto 70% Off, Buy One Get One and Free Products. Deep discounting like this on luxury brands on Black Friday is something that the international shopper is used to, but in India, it is a welcome first. With festivals like Halloween slowly finding favour with the Indian urban audience, the Black Friday sale seems here to stay!

You can check out some amazing offers on our website at https://www.smytten.com/pages/original-black-friday-2017 or install the Smytten App at http://onelink.to/Smytten to enjoy many exclusive privileges.

About Smytten

Launched by ex Unilever and Google executives, Siddharth Nangia and Swagat Sarangi respectively, Smytten is revolutionizing the way new affluent Indians discover, interact and purchase premium products and services. With its heavy focus on curation, Smytten is able to address individual needs of consumers and also help brands reach the right consumer. They have a wide range of products to offer for free trials and purchase from 300+ premium brands across many lifestyle categories like beauty & makeup, fragrances, male grooming, Premium beverages, gourmet food, luxury services, smart technology etc.