UP Yoddha, the new Franchise in the upcoming edition of Pro Kabaddi League, rides in with Tata Motors’ Yodha, as the Lead Principal Sponsor for the Season 5, 6 and 7 (2017-2019). Creatigies Communications Pvt. Ltd., an independent, integrated marketing agency working across multiple platforms i.e. Sports, Fashion, Entertainment and Media aided in the forging of the partnership.

The upcoming three seasons of the Pro Kabaddi started on a celebratory note in Franchise Home City, Lucknow on 25^th July 2017, that witnessed Team Jersey Unveiling by Mr. Chetan Chauhan, Sports Minister of Uttar Pradesh, Col. Vinod Bisht, Head, UP Yoddha, Mr. R. T. Wasan, Head – Sales & Marketing – Commercial, Tata Motors, Mr. Anurag Dubey, Business Head – CV - SCV and Pickups, Tata motors, UP Yoddha assistant coach, Mr. Arjun Singh, players Mr. Nitin Tomar and Mr. Rishank Devadiga as Tata Motors announced the association of Tata Yodha, the smart, tuff, pickup with Team UP Yoddha for Season 5, 6 and 7 of the Pro Kabaddi.

According to Mr. U. T. Ramprasad, Head of Marketing, Commercial Vehicles, Tata Motors, “As soon as Creatigies brought forward the concept of Tata Yodha partnering UP Yoddha, we were convinced of the value it would generate for the brand. Marketing today has moved from just using conventional media to creating user experiences, and as the PKL will now be covering 12 key markets it made great sense to grab this opportunity. We look forward to this as a long term partnership between the team and the brand, as there is so much in common that they share.”

“It has been a really enjoyable experience building up towards what will be the inaugural season for us. We have been really fortunate to have a strong partner like Tata Yodha with us. We thank Creatigies for creating this unique partnership between Yodha and Yoddha. Together I hope we can scale new heights in spreading the message of the sport throughout the state of UP," said Col. Vinod Bisht, Head Yoddha, UP Yoddha.

“Tata Motors has constantly been associated with sports and we find it a great platform to connect with our customers, trade partners, and potential buyers. Creating opportunities for engagement, rewarding loyal customers and making new ones is what this activation and association drives” said Mr. Anurag Dubey, General Manager and Business Head – Small and Light Commercial Vehicles , Tata Motors

Speaking on the partnership, Navroze D Dhondy, Founder & Managing Director – Creatigies Communications Pvt. Ltd., the agency that stitched this partnership said, "The Yodha - Yoddha connection is something Creatigies is proud of having created. It is a perfect match of two brands that stand for so much in common, and connecting perfectly with the Target Group too. Today brand and customer engagement at various levels allows the brand values to get further amplified, and a high energy association like this will go a long way to accentuate that."

One of the stars of the UP Yoddha squad, Nitin Tomar, is also the highest paid player of the season. No wonder then all eyes will be on Tomar in a squad brimming with promise.

 â€œIt is a fresh start for all of us. But in the past few weeks we have bonded so well that it has felt like we have been together for a few years. I have not had such a focused build-up ever to a season,” said Nitin Tomar.  

The Vivo Pro Kabaddi League 2017 begins on July 28, 2017. The UP Yoddha have prepared rigorously for the upcoming season in the best possible way. They will play their first match on August 1, 2017 against Telugu Titans in Hyderabad. In all the 12 franchises from 11 states, UP Yoddha will be playing more than 130 matches over 13 weeks.

UP Yoddha Squad: Raiders: Ajvender Singh, Gulveer Singh, Mahesh Goud, Nitin Tomar, Rishank Devadiga, Sulieman Kabir, Surender Singh; Defender Right Cover: Rohit Kumar, Hadi Tajik, Nitesh Kumar; Defender Right and Left Cover: Jeeva Kumar; Defender Left Cover: Gurvinder Singh, Sanoj Kumar, Santo B.S; All-rounder: Pankaj, Rajesh Narwal, Sagar Krishna, Sunil; Head Coach: Uday, Assistant coach: Arjun Singh