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LIKE named the most popular APP in Google Play Awards 2017 (Graphic: Business Wire)

As the largest and most authoritative official Android APP distributor, Google Play critically affects Android users’ choice of downloading on Google Play Store with its announcement of the best applications at the end of each year. This year, LIKE was named the most popular application and the most entertaining application in India and Indonesia, and the best social application in Mexico, Brazil and Latin America. In fact, LIKE has long been known on Google Play Store for its extremely cool features and has topped the Top Downloads ranking multiple times.

The worldwide success of LIKE lies on its brand-new functions and extremely cool features. Its awesome BOOM effect, 3D magic effect, combined effect, beauty effect, and features produced from Hollywood special effect production studio greatly appeal to the users. LIKE also contains a massive music database and hundreds of scenarios for dialogue acting, and provides a brand-new interactive experience which allows users to share their videos onto many other SNS platforms.

As more and more users are willing to obtain digital media content in their fragmentary time, the global market for short videos will continue expanding fast. The 11^th Visual Networking Index^TM (VNI) predicts that from 2016 to 2021, mobile videos will increase 8.7 times. Short videos will become the most popular content for users. As a special magic effect video editor, LIKE always shares the same view with users and is gaining popularity worldwide especially among the younger generation. Currently LIKE has 20 million registered users from 187 countries. The 3 Google Play awards are of great encouragement and recognition for BIGO. In the future, LIKE will continue exploring overseas markets with technological breakthroughs and innovations, and bring more awesome short video editing functions to global users.

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