NewsVoir | 14 Mar, 2016
ICICI Bank today announced the launch of its new range of co-branded credit cards in association with the Italian luxury sports car manufacturer, Ferrari. The Ferrari Credit Cards by ICICI Bank have been specially designed for the elite customers, who are enthusiasts of the iconic luxury brand.
The Ferrari credit cards will be available in two variants â Ferrari Platinum Credit Card by ICICI Bank and Ferrari Signature Credit Card by ICICI Bank. Available on the Visa platform, these cards offer a wide range of exclusive privileges to complement Ferrari and motor racing fansâ lifestyle
Commenting on the launch, Mr. Kusal Roy, General Manager, ICICI Bank said, âAt ICICI Bank, it is our constant endeavour to deliver innovative, powerful and distinctive value propositions to our customers. In line with this thought, we are delighted to introduce the first ever Ferrari range of credit cards in the country, which brings forth unrivalled benefits from a prestigious brand like Ferrari and distinct banking benefits from ICICI Bank. This launch reaffirms our commitment to bring in world class privileges to our customers. We believe this card will be yet another compelling addition to our existing collection of credit cards.â
T.R. Ramachandran, Group Country Manager, India and South Asia, Visa, comments, âWe are delighted to partner with ICICI Bank to launch the Ferrari branded credit card for their affluent customers in India. At Visa, our constant endeavour is to evolve our client relationships to be the preferred payments partner of choice, by designing distinctive solutions and providing unmatched services. The Ferrari branded credit card by ICICI, powered by Visa, is a result of strong collaboration and an exciting new addition for motor-racing and Ferrari enthusiasts.â
Exclusive benefits with the Ferrari Credit Cards by ICICI Bank:
An all-expense paid invitation for top spenders each calendar year, to attend an official Ferrari Challenge race, visit the Ferrari factory & museum as well as participate in an event conducted by Ferrari (with Ferrari Signature Credit Card by ICICI Bank)
A Scuderia Ferrari watch as a complimentary joining gift (with Ferrari Signature Credit Card by ICICI Bank)
Upto 20% discount on Ferrari branded products at the Ferrari Store in Maranello, Italy
Upto 15% and 10% discount respectively on Ferrari merchandise available at the Online Ferrari Store and Myntra.com
Other benefits:
Complimentary Access to domestic airport lounges in India
âBuy One Get Oneâ offer on www.bookmyshow.com
15% savings on dining bills at over 800 restaurants across India through Culinary Treats Program
Waiver of 2.5% on fuel surcharge valid on a maximum spend of â¹ 4000 per transaction at all HPCL pumps
One can apply for a âFerrari Credit Card by ICICI Bankâ by visiting any ICICI Bank branches, by logging into their internet banking account at www.icicibank.com or by sending an SMS to 5676766 with the text, âFerrari Cardâ.
ICICI Bank services its large customer base through a multi-channel delivery network of 4156 branches, 13,372 ATMs (at December 31, 2015), call center, internet banking www.icicibank.com, mobile banking, banking on Facebook & Twitter 'PocketsbyICICIBank' the country's first digital bank. For news and updates, visit www.icicibank.com and follow us on Twitter at www.twitter.com/ICICIBank
About ICICI Bank Ltd: ICICI Bank Ltd (NYSE:IBN) is a leading bank with consolidated total assets of US $ 132.17 billion at March 31, 2015. ICICI Bank's subsidiaries include India's leading private sector insurance companies and among its largest securities brokerage firms, mutual funds and private equity firms. ICICI Bank's presence currently spans 17 countries, including India.
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