After eight years of innovating and transforming the shopping landscape in India, Flipkart has now undergone a brand identity refresh. Starting with a new logo, the brand has now been refreshed across all the elements that have made it endearing to millions across India.

Conceptualized and designed by Flipkart design team and an external agency called Umbrella Design – the new brand identity represents Flipkart’s vision of commerce in India by reinstating its focus on the mobile platform. The 3D design and contrasting color palettes in the new logo helps break the clutter and stands out on the mobile platform. The added zest and flavors in the logo make the brand more appealing and inclusive to all its audiences.

The refreshed personality will reflect in all forms of the company’s messaging and engagement with customers. It will help customers experience ‘One Flipkart’ every time and at all touch points. Every stakeholder, be it customers, sellers, media, brand partners, vendors or employees, will experience a more witty, youthful and sincere Flipkart.

Speaking on this ocassion, Shoumyan Biswas - Senior Director, Marketing, Flipkart said, “The refreshed brand identity, including the new logo, is a reflection of our promise to our stakeholders – youthful, innovative, fast and reliable. We have always been ahead of the curve in a rapidly evolving industry and the new brand identity honours the legacy that we have built over the last eight years and at the same time looks into the future.”

Shoumyan further added, “While developing the New Logo, we focussed on three key elements – one, the new identity had to create a positive perception about our Brand; two, the logo needed to be more inclusive in its appeal to all our customers and three, given our focus on the mobile platform it had to stand out on the app interface. With our new Brand Logo, I believe that we have achieved all of these.”

This activity dovetails with Flipkart’s business focus where in the coming year, the brand wishes to reach everyone who has a pin code and a smart phone and fulfil their desires for great products at surprisingly delightful prices.

ABOUT FLIPKART

Flipkart.com is India’s leading e-commerce marketplace offering over 30 million products cross 70+ categories including Books, Media, Consumer Electronics and Lifestyle.

Flipkart is known for its path-breaking services like Cash on Delivery, and a 30-day replacement policy. Flipkart is the only online player offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. Its annual subscription service, Flipkart First, is the first of its kind in the country.

Launched in October 2007, Flipkart has become the preferred online marketplace for leading Indian and international brands.

Flipkart, currently 33,000 people strong, has 45 million registered users clocking over 10 million daily visits. Flipkart’s technology has enabled it to deliver 8 million shipments per month – and this number’s only growing.