Spice Mobiles, India’s leading Mobile company today launched its new X Life series of smartphones, targeted at first time smartphone buyers in Tier II and Tier III cities. Under X Life series, the company has launched four smartphones – XLife 404, XLife 431q, XLife 431qLite and XLife 512 offering superior technology features at very attractive price points keeping in line with its brand promise of always offering the latest technology to its consumers at affordable prices. The X Life series is specially designed for consumers seeking an exciting combination of innovation and great design.

Spice Mobiles has aggressive plans to expand its market share in the smartphone segment considering the huge upgrade potential for feature phone users towards smartphones. The X Life series has been conceptualised basis a growing demand for high quality and good looking phones in the sub Rs 5,000 segment. This new series will have a wide range of design and technology offerings, tailor-made for specific needs of first time smartphone users combined with a sleek and stylish design.

Speaking on the occasion of the launch, Amandeep Singh, CEO, Spice Mobiles said, “After extensive market research, we observed a product gap and significant market opportunity in the sub Rs 5,000 segment of smartphones offering both technology and design. A large number of Indian consumers still use feature phones, hence there is huge upgrade potential towards smartphones and we are targeting first time users in Tier II and III cities. We are delighted to launch our new X Life series of smartphones in Rajasthan, which is one of the largest feature phone markets in India.”

Targeted towards the masses, all the four smartphones boast of easy to use interfaces, superior built quality and offer best in class innovative features. The XLife 431q supports ultrafast processing speeds and enables smooth multitasking. The handset is equipped with 1.2 GHz Quad Core processor and a powerful 1750 mAh battery, 5.0 MP Front camera with Dual LED Flash and 1.3 MP Rear camera, equipped in a vibrant colorful case, bundled with 2 additional rear covers and a flip cover lending a premium finish to the product. The XLife 431q Lite is also powered by a 1.2 GHz Quad Core processor and comes equipped with a powerful 1750 mAh battery, 512 MB RAM and 4GB ROM and 3.2 MP rear camera with 1.3 MP front camera. The XLife 404 is a dual SIM, 3G enabled smartphone equipped with a 1450 mAh battery encased in a sleek brushed metallic finish design available in three colours – Wine red, Champagne Gold and Ivory white. The XLife 512 is powered by 1GHz Dual Core processor, coupled with a 8MP Rear Camera with Dual LED flash and 2 MP front camera encased in an appealing Sandstone finish Back Cover with metal trim and a powerful 2000 mAh battery.

XLife 431q is available at Rs. 3,999/-

XLife 431q Lite is available at Rs. 3,850/-

XLife 512 is available at Rs. 4,499/-

XLife 404 is available at Rs. 3,190/-

These latest offerings by Spice will be available across India through all major retail stores and www.saholic.com.

About Spice Mobiles:

Spice Mobiles, the Devices business of Spice Mobility Ltd is one of the fastest growing mobile internet devices company in India. With a customer base of over 20 million and an annual volume of over 8 million devices, the BSE/NSE listed, Spice Mobiles has market share of nearly 4-5% of the Indian mobile devices market. With a brand ideology that seeks to be the catalyst enabling the common man in believing in their abilities, keeping pace with the social change through technology, Spice has been the bridge connecting the small town aspirations with big dreams. Spice Mobiles has been gradually consolidating its stand in the smartphones business while having already been a strong player in the feature phones segment. Known for innovation, Spice has been the first to launch a smartphone with a 5MP Wide Angle Front Camera, the Pinnacle Pro, for which, it also won the prestigious Golden Peacock Innovation award in 2014. It was also the first Indian brand to launch a Full high definition smartphone, the Pinnacle FHD. The company has to its credit several firsts including the Dual SIM phones – across GSM, CDMA, Triband& Touch Screen PDA and smart devices on Android platform. Spice Mobiles had won the Golden Peacock Innovation award for India’s 1st 3D phone in 2010 and the country’s 1st Dual sim phone in 2007. Spearheaded by Mr. Dilip Modi, Chairman, Spice Mobility Ltd, Spice has business operations spanning across India, Singapore, Malaysia, Thailand, Indonesia, Nepal, Uganda, Zimbabwe and Sri Lanka. Spice Mobiles has also been featured in Forbes 2010 Asia’s 200 ‘best under a Billion dollar’ Companies.

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