Skybags - the youth centric stylish luggage and backpacks brand from the house of V.I.P Industries Ltd, has announced the young Bollywood heartthrob Varun Dhawan as their new brand ambassador. Launched as an independent brand in the year 2011, Skybags makes trendy and contemporary bags for the youth. The brand is well known for its unique printed polycarbonate luggage and stylish backpacks.

Commenting on this new relationship with the brand, Radhika Piramal, Managing Director – V.I.P Industries Ltd. commented, “Skybags is the brand for today’s youth who are always on the go. The brand is full of energy and style hence Varun Dhawan’s association is perfect for the brand as he brings out the above promise perfectly. We are happy to be associating with Varun and look forward to a fruitful relationship with him.”

On announcing the new brand ambassador for Skybags, Sudip Ghose, Vice President – Marketing said, “With more young customers travelling at an early age, styling in the bags has become a necessity. And hence, newer categories like Polycarbonate luggage, backpacks and rucksacks are increasingly gaining popularity. From ‘Travel gear’ bags are moving to become ‘Travel wear’ today. Varun Dhawan, with his ‘real’ and ‘reel’ life image perfectly fits the brand. The idea is to make it brand appeal right from a 15 year old student for backpack to a 25 year old first time luggage buyer”

Varun Dhawan who aptly associates with the core values of the brand which are being young, trendy, adventurous and spontaneous will be the new face of the brand across all their communication.

On being newly linked with Skybags, new brand ambassador Varun Dhawan said, “I am thrilled to be associated with Skybags as the new face for the brand. The bag you carry is like an accessory; the style and the brand both are important to stay in vogue today! I am confident that this new association, I’ll help the brand go younger and more relevant for youth.”

Move in Style with Varun Dhawan for Skybags!

About V.I.P. Industries Ltd:

Established in 1971, VIP Industries Ltd. is Asia's No. 1 luggage manufacturer and the second largest manufacturer of molded luggage in the world. VIP leads all other brands with a dominant 60% market share with its products reaching over 8000 retail outlets across the country and over 1300 outlets spread across 5 continents in 27 countries. VIP’s product offerings include a variety of hard and soft luggage – strolleys, suitcases, duffle bags, overnight travel solutions, executive cases, backpacks and even travel accessories. VIP Industries has a global footprint with its products available across India Middle East, the UK, USA, Germany, Spain, Italy and select African & South East Asian countries.

About Skybags:

Skybags is aimed at travelers who like to make a style statement everywhere they go. While the bags offer world class functional features, the brand is committed to help Arrive in Style through vibrant and unique designs that add an edge to the traveler's personality. Skybags manufactures a wide variety of products like trolleys, rucksacks, backpacks, duffels, laptop bags, everyday travel accessories and short haul essentials made from quality materials. Skybags is also the first Indian brand to manufacture printed polycarbonate luggage.