NewsVoir | 06 Jul, 2015
For many of us buying a motor insurance policy is a tedious task. We need to fill forms requiring host of personal as well as vehicle details to obtain an insurance quote. This is especially the case when we are planning to switch from our existing motor insurance company to a new one. In this world of smartphone and instant updates, following this traditional process of manual submission of information seems like a thing of the past.
Keeping this changing trend in mind, ICICI Lombard, one of India’s leading private general insurance company has introduced the first-of-its-kind ‘Photo Quote’ feature on its mobile phone app. The ‘Photo Quote’ feature empowers customers wanting to purchase ICICI Lombard’s motor insurance policy to obtain an insurance quote by simply providing a picture of their existing motor insurance policy using the Photo Quote feature available in the IL Insure mobile application.
Once the customer submits the picture, within a few minutes he will receive an automated message from ICICI Lombard containing a detailed quote with customer and vehicle information prepopulated. If the customer agrees to purchase the policy, he simply has to pay the quote amount, since all details pertaining to the proposal are already populated. This feature, which is the first among Insurance companies in India, facilitates easy transactions enhancing the customer’s purchase experience.
Commenting on the launch of the “Photo Quote’ feature, Sanjeev S, Head – Marketing & E-channel, ICICI Lombard said “The ‘Photo Quote’ feature is based on the insight that consumers prefer a quick and comprehensive response from brands today. Our offering addresses this need gap and provides customers with a unique and unparalleled experience in their motor insurance policy purchase process. With increasing usage of smart phones, we are ensuring that our insurance solutions harness the potential of technology to provide the best in class experience to our customers.â€
Apart from the ‘Photo Quote’ feature available on the mobile app, customers can use host of other features installed in the app. They can purchase or renew Health, Motor and Travel Insurance policies. They can also locate the nearest network hospitals, OPD centers & Pathology Laboratory. On the motor side, they can locate the nearest garage in case of a vehicle breakdown. Customers can also track the status of claims across health, motor and travel segments.
About ICICI Lombard General Insurance:
ICICI Lombard GIC Ltd. is a joint venture between ICICI Bank Limited and Fairfax Financial Holdings Limited, a Canada based diversified financial services company engaged in general insurance, reinsurance, insurance claims management and investment management. ICICI Lombard GIC Ltd. is the largest private sector general insurance company in India with a Gross Written Premium (GWP) of Rs 69.14 billion for the year ended March 31, 2015. The company issued over 13.87 million policies and settled over 3.41 million claims as on March 31, 2015.
ICICI Lombard was conferred with the ‘e-Business Leader’ Award in the General Insurance Category at the 5th annual edition of the Indian Insurance Award 2015 for its online business performance. The company received the ATD Best Winner Award 2014 (ASTD BEST) for the 3rd time and ranked among the top 20 BEST organisations across 14 countries for employee talent development initiatives. ICICI Lombard was also bestowed with the Best Mobile Application award by the Asia Insurance Technology Award 2014, for its insurance focused mobile application. The company was conferred with ‘Best IT implementation’ award for customer oriented service delivery model “Business Assurance†by Banking Frontier Finnoviti Awards 2014.More details are available on the website www.icicilombard.com
