BANGALORE: Global live and online agency, George P Johnson (GPJ) India has once again established
new benchmarks in experience marketing, taking home two awards, comprising of Gold &
Bronze on behalf of its clients Yahoo and IBM. GPJ was awarded in the category WOW Live
Event of the Year & WOW Conference of the year.
The WOW 2013 Awards for excellence in events and experiential marketing were announced
on 26th April in Mumbai. This year it witnessed a record total of 720 entries from 416
organizations across India in 27 categories.
GPJ India received Gold for delivering inspirational value to technology and business
users the importance of office digitization at IBM Software Universe 2012. The launch AV
was executed through a Visual Symphony which consisted of interactive content synchronized
perfectly with three dancers. This was achieved through a seamless projection screen of
148x14 feet, the largest so far. The entire performance lasted for about 10 minutes and
successfully brought the IBM software universe story alive. The event witnessed over 2000
attendees. Celebrity speaker, Rahul Dravid drew analogy between cricket and IBM's theme
for the year. Mandira Bedi hosted the event in a news room format. This was the 8th year
of IBM Software Universe and George P Johnson India partnered with IBM to take this annual
2-day technology conference to the next level, each year.
An employee engagement event for Yahoo, created by GPJ India, was awarded with a
Bronze for the best live experience for over 2500 employees, that witnessed celebration of
the brand, its people and their families, a fun experience of interacting, meeting with
the feeling of oneness. GPJ conceptualized and executed world class experience design with
over 40 engagement activities, 3 entertainment acts and over 10 internal choreographed
performances. This was Yahoo's best and largest employee engagement event experience.
Rasheed Sait, Vice President and Managing Director, GPJ India stated, "These awards
are testimony to the creative tactics we use to engage audiences and immerse them in the
brand experience. We are really proud of the big ideas and work we created for Yahoo, IBM
and other brands we manage across 5 GPJ India offices in Mumbai, Delhi and Bangalore. Big
ideas need client backing and hence part of this success goes to them. We thank all our
clients for supporting and encouraging us to think out of the box."
About George P. Johnson
GPJ is the #1 ranked experience marketing agency enabling leading brand marketers to create great ideas and bring them to life through integrated experiential programs. GPJ has been in India since 2002 and during this time the agency has worked with over 70 global and local clients in automotive, technology, healthcare, consumer goods, finance and other fields. Recently, GPJ India was awarded "India/South Asia Specialist Agency of Year 2012". GPJ is part of Project: WorldWide, the leading independent engagement marketing solutions network (www.project.com [http://www.project.com ]). Follow GPJ at www.twitter.com/georgepjohnson [http://www.twitter.com/georgepjohnson ].
Primary Media Contact: Rasheed Sait, rsait@gpj.com, 91-9886038898
Photo: http://photos.prnewswire.com/prnh/20121107/573357
