"At E-Squared Inc. we call it the 60:60 challenge," pointed out Bejoy Suri, sharing
his experiences with prominent academicians from across the country, at the first-ever
Conference of ACBSP in South Asian region, held at New Delhi recently. ACBSP, or
Accreditation Council of Business Schools & Programmes, is the foremost B-school
accreditation agency in the world. Bejoy was specifically invited to explore what
'Technology @ Classroom' applies in the world today. "The answer lies not in shunning
Facebook, Twitter, Google or Linkedin as distractions, but harnessing their abilities as
potential pedagogical tools," he added.
Hardly your conventional lecturers, Gunjan Aggarwal and Bejoy Veer Suri - with their
credentials as successful digital media entrepreneurs, working on branding and marketing
higher educational institutions - are amongst the best few authorities in the country on
the subject. The two ISB, Hyderabad alumni are better known as the Co-founders of
E-Squared Inc. Raised just about 5 years back, E-Squared Inc. today is one of the biggest
digital branding and marketing firms in South Asia. E-Squared Inc. has successfully
designed and executed marketing and branding strategies for higher educational
institutions across USA, Europe and Asia.
A Chartered Accountant, Gunjan has had extensive corporate exposure with Arthur
Andersen and Citibank. She has helped Fortune-500 companies develop business strategies
for entering the Indian markets, before turning 'Edupreneur' 5 years back. Bejoy comes
from a blue-blooded lineage in education, which includes a Bachelor's degree from Sri Ram
College of Commerce, and a Master's in Economics from the Delhi School of Economics -
where he was the recipient of the Professor Balbir and Ranjan Singh Scholarships - apart
from ISB, Hyderabad. Before E-Squared Inc. happened, Bejoy was dealing with mergers,
acquisitions and operations, as a Consultant with Accenture. He has also worked in the
financial markets for the investment teams of Dundee Mutual Fund and ICICI Bank.
Gunjan and Bejoy have conducted workshops/courses on usage of technology and social
media for institutions of the stature of IMT Ghaziabad, IMT Nagpur, Jaipuria Institute of
Management, SCMS-Cochin. In August 2012, they had spearheaded a pool of global media
professionals for a 20-day programme for the Bhutan Media Foundation. The entrepreneur
duo's latest engagement on this front was a 30-hours full credit-course on Digital Media
at FORE School of Management.
"To me, nothing is scarier than the idea that a chunk of the class might be
switched-off at some point or the other," points out Bejoy. "This is where technology and
social media comes really handy. In the first class itself, we pose a challenge to the
students. We ask them to be part of certain 'digital marketing' groups on Linkedin, by
posting intelligent observations and interacting with other members. We dedicated the
final 10 minutes of every class to this. The prospect of interacting with the corporate
sector makes students a lot more serious. In fact, during the credit-course on Digital
Media at FORE School of Management, one of the students, Anshuman, was looking for a
placement with a big firm in the digital space. During the course, he spruced up his
Linkedin profile, following the right communities and posting thoughtfully, and began
building his digital reputation. Not surprisingly, he was approached by Google on
Linkedin, and is currently interviewing with them."
Bejoy Veer Suri and Gunjan Aggarwal have been instrumental in bringing in some unique
practices involving technology in the classroom. For instance, they ask students to browse
case studies online, and present the best one to the class.
"With 60 students web surfing, we get some of the best Indian case studies; even those
that we didn't know existed," says Bejoy. "We also have a healthy 're-tweeting'
competition going by the end of any course that we conduct."
Over the years, Gunjan Aggarwal and Bejoy Veer Suri have covered the entire gamut of
new media to provide online PR, content creation, design, recruitment, corporate
engagement, search engine optimization and social media management for their impressive
list of clients at E-Squared Inc. Prior to being invited by the prestigious ACBSP, the duo
had also addressed the Edutech Conference in November 2012. The Co-founders of E-Squared
Inc. have also had the honour of addressing the prestigious Association of MBAs (AMBA)
forum in Grosvenor hotel, London.
About E-Squared Inc:
E-Squared Inc. is an innovative digital media firm that specializes towards the
education sector. Working with various top-tier educational institutes & corporates in
India, we deliver high impact results that span the digital media space. Whether digital
branding, online PR, content creation and design, student recruitment, or alumni and
corporate engagement, E-Squared Inc. is poised to work with your institute to ensure that
your message reaches its audience, no matter the medium.
E-Squared Inc. is founded on the principle of empowering institutes to take the next
step towards reaching their audience. We are comprised of a team of seasoned professionals
who offer our unique skillsets to your advantage. We are visionary journalists, public
relations experts, social media gurus, and designers and are ready to lend our expertise
to your communication needs.
As the world of social media expands, the goal of E-Squared Inc. is to help your
organization to explore these platforms to engage your prospective audience at the right
time and the right place.
Website: www.esquared.in [http://www.esquared.in ]
Primary Media Contact: Gunjan Aggarwal, gunjan@esquared.in, 91-97-17999612
