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Last updated: 27 Sep, 2014  

Sheltrex Promotes Youth Talent in Sports

PR Newswire | 24 Apr, 2013
CHENNAI: Sheltrex Chairman Mr. Rajesh Krishnan launched their new 'World Champion Builders' program in Chennai today. Gracing the occasion was Ms. Dipika Pallikal, India's top squash player who is the first athlete to be part of this program.

Legendary cricketer Mr. Kiran More, representing Lakshya, an NGO specialized in nurturing young sporting talent, was also present during the event. Sheltrex is a patron to Lakshya, who advises Sheltrex on the subject of transforming young athletes into international players.

Speaking on the occasion, Sheltrex Chairman and Brick Eagle MD Mr. Rajesh Krishnan said, "How do we build world class sports champions? By investing in a sports program that encourages young athletes from Tamil Nadu and all over India. The goal of the 'World Champion Builders' program is to look for rising stars of Tamil Nadu and nurture them into tomorrow's world champions. The program will identify at least 5 athletes in Tamil Nadu over the next 3 years. Since Sheltrex has launched its maiden project in Chennai, investing in the local community is high on its agenda. We are extremely proud to be associated with such a talented player as Dipika. We will work hard with her to help her on the journey to become the world's no.1 squash player."

Dipika is the first Indian woman to break into the top 10 in the WSA (Women's Squash [http://en.wikipedia.org/wiki/Squash_%28sport%29 ] Association) rankings. She has won 3 WISPA (Women's International Squash [http://en.wikipedia.org/wiki/Squash_%28sport%29 ] Players Association) tour titles in 2011 that saw her attain a career best ranking of 13. Later, she bettered that with a top 10 ranking in December 2012. Sheltrex will extend itself via financial support to ensure Dipika receives the best coaching, undergoes regular physiotherapy, works with a prominent psychiatrist, travels in comfortable conditions, etc.

The 'World Champion Builders' program is a youth and community sports program that will deliver on Sheltrex's commitment to encourage young sport talent. Sheltrex ensures to build safe, long lasting and happy communities. The company wants to invest in the community and what better way to do that than invest in young people. The company plans to create a meaningful and lasting community sport legacy by growing sports participation at the grassroots level through this program.

Under this program, Sheltrex plans to host community sports tournaments and other sports activities in schools and colleges across Tamil Nadu and eventually all over India. The program will consider sports like Lawn Tennis, Badminton, Squash, Shooting and Chess in its inaugural year.

Mr. Rajesh Krishnan added, "In the next five years, we want to transform the sports scenario in Tamil Nadu, so that playing sports becomes a lifelong habit for more youngsters and a regular choice for the majority. An active lifestyle is a key ethos of the Sheltrex community, we expect people to live healthy, happy & active life."

About Sheltrex Housing Pvt. Ltd.

Sheltrex is a technology integrated housing venture promoted by Sheltrex Housing Pvt. Ltd., headquartered in Pune, India. Sheltrex has been the biggest proponent of integrating technologies to support sustainable urban development. The goal is to apply the world's latest technologies to ensure health, safety, education and environment.

Sheltrex has met the challenges of continuing growth through responsible planning, building standards and sustainable development. Invested by Brick Eagle, these 2000 acres 'Architect Hafeez Contractor' master planned communities are designed and integrated with the latest technologies in the world, changing the way housing is delivered in India.

About Ms. Dipika Pallikal

After winning her first junior national squash tournament the same year she started playing, it did not take too long for 11-year-old Dipika to realise her calling. She began her phenomenal squash career in Chennai at the India Cements Squash Academy. Training under National Coach Mr. Cyrus Poncha and Asian Federation Technical Director Maj. Mannaiam, Dipika won many national level titles. Under the training of coach of the Egyptian Team coach, Mr. Amir Wagih, Dipika made huge strides in the junior circuit, winning nine Open titles and many other national tournaments, all in a short span of four years. At the age of 17, she was ranked No:1 in the world under 19 category.

Currently working with legendary player and coach Ms. Sarah Fitz-Gerald, Dipika has translated her talent and love for the sport into victories at the highest level. She created history in 2012, becoming the first Indian ever to reach the summit clash of a Silver Event when she reached the final of the Tournament of Champions squash meet in New York. She was instrumental in helping India win its maiden women's title at the Asian Team Squash Championship. With these wins, she broke into the top 15, attaining her career best rank of 10, a first for Indian Squash. She won the Arjuna Award, the youngest woman player to get one, conferred on her by the Indian Government in August 2012.

Deepika in the last one year has won (i) The L'Oreal Femina Best Sports Women award (ii) The NDTV Rock Star Achiever Award (iii) The JFW newsmaker of the year Award and (iv) The India Today Best Sportswomen of India Award.

Primary Media Contact: Mr. Manoj Easo, manoj@xeco.in, 91-9884589777
Photo: http://photos.prnewswire.com/prnh/20130424/610996

 
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