MUMBAI: Social Wavelength, the Social Media agency that enjoys leadership position in India, has been appointed as authorized reseller of Radian6, makers of one of the world's best social media monitoring tool. With this collaboration, they aim to bring enterprise-grade social media monitoring solutions to the country. The deal was sealed after looking at the depth of opportunities and the need for deeper consumer insights routed from Social Media.

Radian6 enables organizations to become Socially Engaged Enterprises, with the power to understand and gain insights about social media through metrics, measurement, sentiment and analytics reporting. Radian6's unique technology monitors hundreds of millions of conversations every day across Facebook, Twitter, YouTube, blogs and online communities, delivering insights in real-time.

Social Wavelength, together with Radian6, plans on delivering definitive value to Indian brands in terms of Customer Relationship Management (CRM), Online Reputation Management (ORM) and Business Intelligence. One of the strengths of Social Wavelength has been in understanding brands, and it has been offering monitoring services to a lot of Indian brands since 2009. The newly found relationship between the two domain experts will only help brands get better, real-time actionable insights and build absolute enterprise solutions.

On partnering Radian6 to deliver the much needed social media intelligence to brands in India, Mr. Hareesh Tibrewala, Joint-CEO - Social Wavelength, said, "Social media listening has the capability of helping brands understand the deep-rooted consumer insights thoroughly and map usable information by diving deep into their conversations, and in turn help build a successful enterprise. Radian6 is the world's best listening tool and offers a host of opportunities for brands to understand the scenario better. We are working with some great brands across verticals and we can confidently say that social media listening is being given its long due importance."

About Social Wavelength:

Social Wavelength is a social media agency and its suite of services including Social Media Communications, Social Media Monitoring, Online Reputation Management, Social Business Analytics, Social Media Solutions for HR, Online PR, and building online communities. With offices in Mumbai, New Delhi, Chennai and Bangalore, Social Wavelength is the leading Social Media Agency in the country with a portfolio of more than 60 Indian and international brands. For more information, visit www.socialwavelength.com.

About Radian6:

Radian6 provides the social media-monitoring platform for marketing, communication and customer support professionals. The company's platform enables brands and agencies to monitor all forms of social media, with real-time results, and engage as a team through unique workflow features for tagging, classifying, and assigning of posts. Radian6 has over 1,800 clients, including: Dell, GE, Kodak, Microsoft, PepsiCo, Edelman, Ogilvy Public Relations Worldwide, Weber Shandwick and many more. Learn more at www.radian6.com. 

Primary Media Contact: Hareesh Tibrewala, hareesh@socialwavelength.com, 91-9821089388

Secondary Media Contact: Mihir Karkare, mkarkare@socialwavelength.com, 91-9870399493