LONDON: The global beverage industry is highly innovative, with 40% of soft drinks on sale today having been introduced in the past five years. Fi Conferences is launching the inaugural Innovations in Beverages conference in order to ensure the industry is kept up to date with the latest R&D and marketing innovations shaping the market.

Bringing together a speaker platform of beverage leaders from Unilever, Neuro Brands, Energy Drinks Europe, Sensient, International Food Network, Intertek Cantox, Love Smoothies, Euromonitor and more, this two-day conference and half-day workshop provides essential listening, networking and even tasting for companies aiming to develop and drive success in creative beverage products and ingredients.

Gone are the days of the simple choices of hot versus cold, carbonated versus non-carbonated. Consumer demand for natural, RTD, low-calorie, energy and functionality is the real driving force behind the new products we see stacked on the shelves today. With no and low sugar drink varieties now accounting for up to 30% of total non-alcoholic beverage sales in many European markets*, there is a dynamic shift towards more healthy, natural beverages.

Innovations in Beverages will provide you with the essential knowledge necessary to keep up with this ever-evolving and growing market. Gain insights into future European and global beverage trends and regulations; overcome technical obstacles in reformulation; and discover how to make the most impact when marketing a new or reformulated beverage.

For full programme information and to register please go to http://www.fi-beverages.com.

About Fi Conferences:

Fi Conferences, offer topic-led conferences and workshops that focus on the hottest issues facing ingredient suppliers and manufacturers in the food and beverage ingredients industry. Regularly attracting key decision makers from the global food and beverage manufacturing and ingredients industry, our conferences provide critical information and insights and deliver the very latest case studies from leading experts in their fields. http://www.ficonferences.com

Fi Conferences is part of the Food ingredients portfolio which features the biennial Fi Europe & Ni exhibition and the biennial Hi Europe, Ni & NuW exhibition, next taking place in November 2012 - http://www.ingredientsnetwork.com/events.

*UNESDA

For further information, please contact:
Hayley McLinden
Senior Conference Editor
Fi Conferences
t: +44(0)20-7955-3991
e: hayley.mclinden@ubm.com