MUMBAI: CPhI conference is glad to announce a first-of-its-kind conference Pharma Sales Force Effectiveness and Sales Force Automation, taking place from August 21-23, in Mumbai, India. This event includes 3 interactive workshops focusing on excellence processes, Chinese whispers and building brands involving the field force.

This event focuses on the latest training modules to reduce attrition, best practice strategies for effective segmentation and targeting to maximise sales output, strategies for setting the right KPI's to make the sales team responsible, robust CRM practices and latest techniques in Analytics and Reporting - all under one roof. Over 80 heads from top pharma companies have already confirmed their attendance at this 3-day event, including Neeraj Garg, Director, Global Strategy Established Pharmaceuticals Division, Abbott, Rajan Tejuja, President Janssen, Johnson and Johnson, P Ratnakar, Director, Strategy Global Generics India, Dr Reddy's Laboratories, Shambhu Khetawat, Associate Director, Sales Force Effectiveness, Astrazeneca and many more.

The 3 interactive workshops, focussed on managing higher order growth through excellence processes, creating a 360 degree action plan for building brands involving the field force and Chinese whispers - communicating with the field force to enhance SFE are led by industry gurus including Amitabha Gangopadhyay, Director Strategic Marketing and Direct Marketing Initiatives, Ranbaxy and Sanjiv Navangul, Director Sales and Marketing, MSD Pharmaceuticals.

Visit http://www.pharmasalesforce-india.com/pr to view the complete agenda.

CPhI India is a UBM brand, and is the largest and most important meeting place for the Indian pharma industry. Each year CPhI attracts around 850 exhibitors and 30,000 visitors to the show, providing us with an unrivalled reach to all the key decision makers in the Indian Pharma industry.

UBM India is a subsidiary of UBM plc, which is the second largest independent exhibition organiser in the world. It is the largest trade exhibition organiser in India, responsible for 26 exhibitions in different locations across the country. The company is also involved in the organisation of conference programmes throughout India and in the publications of trade journals and magazines. For further details please visit http://www.ubmindia.in.

Contact: Asan Bano, +91(022)4046-1466, conferences-india@ubm.com