LONDON: DEWAR'S Scotch Whisky has announced a partnership with TED, the non-profit dedicated to Ideas Worth Spreading, at their 2012 conference in Long Beach, USA.
The conference from 27th February - 2nd March will bring together a diverse group of speakers from the fields of technology, entertainment and design to deliver exciting multisensory talks in less than 18 minutes.
Dewar's will capture the buzz around the talks through the "Dewar's Hub", a revolutionary interactive experience that distils and visualises real time conversations from Twitter. Attendees will be able to explore different themes and conversations by tweeting to the installation @dewarshub or, alternatively, navigate, filter and influence the visualisation using motion detection. People around the world can also tweet requests to @dewarshub to receive automated Twitpics displaying the discussions generated around their chosen topic.
Dewar's will be served during the week at hosted events including the TED Fellows Reception and a whisky Masterclass with Dewar's Senior Global Brand Ambassador, Stephen Marshall.
"TED has had the pleasure of collaborating with many of the world's most groundbreaking brands. Our partnerships allow us to encourage and expand the dialogue of innovation," said Ronda Carnegie, Head of Global Partnerships at TED. "The Dewar's Hub is an exciting addition to TED2012, bringing together all of the ideas generated from the TEDTalks as they happen."
Tom Swift, Global Marketing Manager, Dewar's, said: "'We are very proud to have formed this partnership. DEWAR'S shares TED's commitment to the spread of great ideas and their positive outcome. It fits perfectly with DEWAR'S own view of life that some things are just Worth Doing."
About DEWAR'S Blended Scotch Whisky
Founded by John Dewar, DEWAR'S has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. It has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR'S 12 Years Old, DEWAR'S 18 Years Old & the exclusive DEWAR'S Signature. Crafted using the DEWAR'S double-ageing process,the result is a smoother taste with a long, lingering finish; an extra step that is simply worth doing.
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About TED
TED is a nonprofit organization devoted to Ideas Worth Spreading. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com.
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SOURCE DEWARâS(R) Scotch Whisky
