SINGAPORE: Global mobile advertising marketplace, Adfonic, today cements its expansion into Asia-Pacific with the appointment of Kartik Ram as General Manager for the region.  Operating from Singapore, Ram will lead all Adfonic's business activities across Asia-Pacific, establishing the organisation's on-the-ground presence and rapidly hiring new talent. According to Gartner, Asia-Pacific is currently the leading market in mobile advertising with revenues expected to grow to $6.9 billion by 2015.

London-headquartered Adfonic has experienced significant growth since its launch 2 years ago and now generates over 35 billion ad requests monthly for brands including; Skype and Warner Bros. Its network of publishers has grown to over 10,000 mobile sites and apps, reaching an audience of 200 million unique users monthly. The launch of operations in Singapore and Ram's appointment follow rapid growth across Asia-Pacific where Adfonic is already driving over 8 billion monthly ad requests.

Having established a successful Indian office for global mobile marketing provider, Velti and occupied senior management positions with mobile internet service provider One97, Ram has broad experience in the mobile marketing industry.  Ram has an MBA from the London Business School. 

Kartik Ram said: "I am very excited to be joining Adfonic as it expands its global operations into Asia-Pacific. This is a savvy move for Adfonic but also represents a huge opportunity for brands in this market, which now have access to Adfonic's comprehensive global mobile publisher inventory."

Victor Malachard, CEO Adfonic, said: "We are delighted to announce the opening of our offices in Singapore and to welcome someone of Ram's knowledge and experience of the mobile advertising market to the team. We serve ads to over 190 countries and Asia-Pacific has long been a priority for continued expansion."

The launch of on-the-ground operations in Asia-Pacific follows Adfonic's announcement last September that it had received an additional $7.5 million investment to support the company's continued growth. In early 2011 Adfonic opened offices in Paris and New York and in November offices were opened in Madrid which also serve Latin America. A second US office recently opened in San Francisco. Adfonic plans to launch operations in Germany and Italy during early 2012.

Kartik will be attending Mobile World Congress, Barcelona, 27 February - 1 March (Adfonic stand number: 7A96); the MMA Forum, Singapore, 23 - 25 April; and ad:tech Singapore, 13 - 14 June.