PR Newswire | 31 Dec, 2012
GURGAON, India: CaratLane.com is one of India's prominent e-commerce companies that deals in diamonds and has earned its fame as one of the most distinguished online brands from the very onset. It commenced business with an ambition to transform the purchase of diamonds and diamond jewelleries in the Indian market. Therefore, in order to materialize it's business wishlist, CaratLane.com chose Ameyo as their backbone technology.
CaratLane was in the hunt of a technology that could assist them in monitoring calls. They wanted to record and track the interactions between a customer and an agent ensuring quality service to diamond buyers. They were initially using a legacy PBX setup which only enabled them to make or recieve calls, but had no provision for calls to be gauged or scrutinized. Also, they needed an advanced IVR setup with ACD which directed customers to relative departments and also managed calls after office hours.
In reference to this, Divya Ravindran, Manager - Sales, CaratLane.com informs, "We are a renowned dealer of wide varieties of solitaires and diamond jewellery, and were in the hunt for a platform which would ensure a complete customer interaction management. We demanded a solution that could handle calls for our premier customers with no hassles. We also aimed at providing specific customer details to our contact center agents and monitor calls as each call is of high value. Ameyo best suited our requirements, by enabling segregation of calls through AMEYO's priority based routing thereby, directing customers to the relevant agents for quick query resolution. Its IVR solution has made calls streamlined thus; making customer interaction simplified."
With the help of the advanced IVR, calls could now be segregated wherein customers were routed to the respective departments and they received quick responses to their queries. The Voice Logger feature of AMEYO maintained voice logs on interactions executed between customer and agent which enabled them take steps to improve their service quality further. In addition to these features, AMEYO also offered them with the provision to create reports on the calls which the traditional technology they used was devoid of. This feature kept a track on the number of calls attended as well as the calls dropped. CaratLane.com has witnessed a considerable transition in its operations through CIM solution, Ameyo.
About CaratLane.com:
CaratLane.com is one of India's leading e-commerce companies and one of the most visible online brands since its inception. It was started with a mission to change the way diamonds and diamond jewellery are bought in India. The site boasts of the largest range of diamonds & diamond designs in the country. Sparkling solitaires & precious diamond and gemstone jewellery leave their portal daily, to reach delighted customers.It has begun operations in the face of a definite scope for creating an online diamond jewellery business in India.
About AMEYO:
AMEYO is the flagship solution from Drishti for complete CIM. It has been designed to add value to the businesses and pave way for a structured growth. AMEYO customers enjoy significant increase in efficiency levels, reduction in operational costs, flexibility, consistent user experience and a demonstrable ROI.
About Drishti:
Drishti is a leading provider of Contact Center Software and Enterprise Communication Applications. Drishti offers communications solutions that empower enterprises to dynamically manage business processes, interactions, workforce and service levels on emerging Unified Communications (IP Telephony, Unified Messaging, Conferencing, Presence Management, and Application Collaboration), SOA (Service Oriented Architecture), and SaaS (Software as a service). Cutting-edge technologies from Drishti have been designed to add value to the businesses and pave way for a structured growth.
Primary Media Contact: Vijayendra Raj, pr@drishti-soft.com, 91-124-4771000
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