SEATTLE: HaloSource, Inc.
("HaloSource" or "the Company") (HAL.LN, HALO.LN), the clean water and
antimicrobial technology company, today launches its line of finished devices
for in home point-of-use water treatment, powered by HaloPure(R) drinking
water disinfection technology.
The development and manufacture of finished consumer devices comes on the
heels of HaloSource's growing reputation for providing custom and
standardized HaloPure cartridge solutions to partner companies in India,
China, Brazil and other markets. The company intends to supply OEM finished
devices to a variety of brand-name partners around the world.
HaloSource has two new product formats, a HaloPure powered pitcher
available in two performance models, and the HaloPure Waterbird(TM), a unique
gravity storage water purifier offered in three distinct performance levels
to suit a variety of water treatment needs by region and customer segment.
All products will carry the WQA Gold Seal and be certified to the Water
Quality Association's ORD0901 standard. The ultra high performance Waterbird
Elite will also meet the USEPA P231 standard for drinking water purifiers.
John Kaestle, Chief Executive of HaloSource, commented: "We have
developed our range of HaloPure powered finished devices in response to
strong demand from our existing customers around the globe. This is a natural
progression from our existing custom technology and component supply
business. We believe having a portfolio of off-the-shelf finished product
solutions will help partners reach the market more quickly as they look to
meet growing consumer demand for affordable and effective drinking water
purification devices."
The HaloPure(R) Waterbird, Waterbird Premium and Waterbird Elite are the
product of extensive research into the needs of households in a variety of
different markets including India, China and Brazil, where there is a clear
need for readily available, affordable, clean water. The Touch-Lock(TM)
technology in the purification cartridge makes it easy to replace at the end
of life with a single unlock-lock action. The patented HaloPure(R) powered,
four-stage disinfection cartridge includes a convenient end-of-life monitor
with auto shutoff to ensure the freshest, safest water is on tap. A treatment
capacity of 1500 liters between cartridge changes and third-party validation
by some of the world's toughest water certifiers ensure families are supplied
with high quality water even when it is drawn from semi-drinkable water
sources.
Notes to Editors
About HaloSource
HaloSource is a clean water technology company, headquartered in Seattle,
US with operations in India and China. It is focused on the provision of
cleaner, clearer and safer water using its proprietary N-halamine bead
technology to clean and purify water, killing bacteria and viruses that may
cause disease.
HaloPure provides safer drinking water. In 2009, it became the first new
drinking water technology in 30 years to be granted both Manufacture-For-Use
and Device registrations by the United States Environmental Protection Agency
(USEPA), which is widely recognized as having the world's most stringent
performance requirements for water purification. HaloPure(R) is a unique
contact biocide technology that is proven to attack and kill a wide range of
harmful micro-organisms and is approved for long-term use in a variety of
markets, including the United States.
SeaKlear and StormKlear products use a second technology based on natural
bio-polymers to provide water clarification and antimicrobial applications
for treating recreational and environmental water; and HaloShield facilitates
the binding of chlorine-based bleach to textiles such as sheets, lab coats
and towels. http://www.halosource.com
About HaloSource's Markets
HaloPure products are principally targeted at consumers in emerging
market countries, where access to safe drinking water is particularly poor.
In an independent analysis of the global Point of Use drinking water device
market carried out in 2005, Frost and Sullivan concluded that:
- the market for residential water treatment equipment in China was
estimated at $960 million in 2005, growing at an annual rate of 20.4 per cent
between 2004 and 2011;
- the market for residential drinking water devices in India was
estimated at $425 million in 2009, and experiencing growth of approximately
25 per cent annually; and
- in 2005 the global markets for filtration formats in the form of
under-the-sink, counter top and replacement cartridges were growing annually
at 20 per cent, 21 per cent and 18 per cent, respectively.
The World Health Organisation has estimated that 1.1 billion people lack
access to safe drinking water and the Centre for Disease Control is
recommending Point Of Use filtration and disinfection.
HaloSource
James Thompson, CFO +1-425-974-1993
Andrew Clews, VP, Marketing and Product Development +1-425-974-1991
Brunswick Group +44-207-404-5959
Justine McIlroy/Patrick Handley
Elizabeth Adams/Dania Saidam
Liberum Capital (NOMAD) +44-203-100-2222
Simon Atkinson/Richard Bootle
SOURCE HaloSource
