READING, England, October 12, 2010 /PRNewswire/ -- DediPower, the UK's fastest growing private hosting company*, is to supply cloud-based hosting services to Lost Ferret, the specialist e-commerce developer which works with leading high street retailers including Moss Bros, Quiz and Officers Club.

Since switching to DediPower managed hosting, Lost Ferret has improved responsiveness and support, increased performance and, importantly, reduced hosting costs by 30%. It now plans to optimise online performance and boost cost-efficiencies further by migrating key customers to DediPower's secure, private Cloud hosting platform.

Tom Cahalan, CEO, Lost Ferret, explains, "As online retailers come to appreciate how important website performance impacts sales, whilst wanting to keep costs down, DediPower has offered the perfect solution with their Private Cloud service. It allows us to offer exceptional fast, scalable and 100% available hosting to our clients to help them maximise their online sales."

Cahalan adds, "DediPower effectively monitors our servers and advises on future expansion so we're confident of our sites always running optimally. This frees Lost Ferret to focus on maximising online sales performance. Although DediPower manages the platform, we retain the control we need to regularly refresh websites with appealing new content, sales lines, offers and promotions. Consequently, our customers websites are always open for business, look fresh, inviting and generate great sales - which keeps our customers happy too."

Lost Ferret delivers cool-looking, money-making e-commerce web design, site analysis and conversion optimisation. Using DediPower, they can also offer various business class hosting solutions, with 24X7 support and automatic failover solutions and agreed SLAs as part of its customer contracts.

Craig Martin, CEO DediPower comments, "Lost Ferret brings together all the component parts retailers need for a successful online business strategy. We are delighted to support them with high quality, competitive hosting solutions that go beyond traditional offerings and into managed Cloud. Virtual hosting is exactly the right environment for e-commerce. It delivers greater speed, lower price, higher availability and improved scalability to drive operational efficiency, facilitate richer content and create more profitable business models."

Visit DediPower at E Commerce Expo, London Olympia on 19-20 October, Stand 700.

About DediPower

DediPower, backed by its philosophy of "support with passion", is a leading international provider of IT hosting and cloud infrastructure solutions. With data centres in the UK, North America and Asia, DediPower supports thousands of customers including Sony, Virgin, Eidos, NHS, BluHalo and Lovemoney.com with the latest technology to reduce costs, improve service levels and maximise their online potential. It is ranked among the UK's 50 Fastest Growing Private Tech Companies by the Sunday Times Microsoft Tech Track 100*. DediPower is headquartered in Reading Berkshire, UK. For more information, visit http://www.dedipower.com or follow DediPower via Twitter, http://twitter.com/dedipower.