PARIS: Publicis Groupe
announces it has signed an agreement to acquire a 49% stake in the Talent
Group, one of the most prominent advertising groups in Brazil.
The Talent Group provides a wide range of advertising services including
strategy, creative, media planning, digital communication, below-the-line,
promotion, events, staff training, incentive programs, activation, PR and
mass media communication. Employing more than 260 communication specialists,
the Talent Group is comprised of two leading full-service agencies: Talent,
which gave rise to the group, and QG Propaganda. Talent was founded in 1980
by Julio Ribeiro, and QG was founded in 1991 by Paulo Zoega. Both founders
will remain at the head of their respective agency, with the full support of
the senior management in place.
Talent Group not only distinguishes itself by its renown creativity, but
also by its continuous strong growth, with a record of significantly
outperforming the market.
Talent and QG are headquartered in Sao Paulo and QG also has a regional
office - QG Sul in Porto Alegre. Talent's client list includes Semp Toshiba
(electronics), Santander (banking), Net (cable TV, internet and telephone
operator), Ipiranga (fuel), Tigre (PVC products), Alpargatas (fashion); and
QG manages accounts for brands such as Dicico (home improvement), Serasa
(database management), Big (retail), Mapfre (insurance), Ovomaltine (food and
beverage), and Mackenzie (university). Following the acquisition of the 49%
stake, the Talent Group will be aligned with the Publicis Worldwide global
network. The agreement entitles Publicis Groupe to exercise options that
could lead to a majority stake in the future.
This transaction is in line with Publicis Groupe's strategy of targeted
acquisitions aimed at expanding its leadership in high-growth markets such as
Brazil. The move follows Publicis Groupe's acquisition of digital agency AG2
and its minority stake in advertising agency Taterka earlier this year.
Brazil is one of the most promising advertising markets in the world.
Publicis Groupe has close to 1,000 employees in Brazil. The Groupe is
present through its major brands Publicis Worldwide, Saatchi & Saatchi, Leo
Burnett, VivaKi, and MS&LGroup.
About Publicis Groupe
Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 -
and part of the CAC 40 index] is the world's third largest communications
group. With activities spanning 104 countries on five continents, Publicis
Groupe offers local and international clients a complete range of advertising
services through three global advertising networks, Leo Burnett, Publicis,
Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle
Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media
expertise, allowing to connect with consumers in a holistic way, with Starcom
MediaVest Group and ZenithOptimedia worldwide media networks; and interactive
and digital marketing led by Digitas and Razorfish networks. VivaKi develops
new services, tools, and next generation digital platforms. Publicis Groupe's
specialized agencies and marketing services offer healthcare communications
with Publicis Healthcare Communications Group (PHCG, the first network in
healthcare communications), sustainability communications and multicultural
communications. With MS&LGroup, one of the world's top three PR and Events
networks, expertise ranges from corporate and financial communications to
public relations and public affairs, branding, social media marketing and
events.
Web sites: http://www.publicisgroupe.com
About Talent
Headquartered in Sao Paulo, and employing more than 160 communications
professionals, Talent is one of Brazil's leading full-service advertising and
communications agencies. Talent was founded in 1980 by Julio Ribeiro, and the
agency has since been recognized internationally through awards shows such as
the Cannes Lions 2009 and 2010. Clients include Santander, Net, Ipiranga,
Semp Toshiba, Tigre, Alpargatas, among others.For nearly three decades,
Talent has remained a top-of-the-line agency, highly competitive and
entrepreneurially successful.
Web site : http://www.talent.com.br
About QG
QG was founded in 1991 by Paulo Zoega and quickly grew to national
prominence. The Brazilian agency has 95 employees and services a wide range
of clients including Dicico, Serasa, Big, Mapfre, Ovomaltine, and Mackenzie.
Web site : http://www.qg.com.br
SOURCE Publicis Groupe Services
