SME Times is powered by   
Search News
Just in:   • Tier 2 and 3 Indian cities to emerge as pivotal real estate growth hubs in 2025  • India’s Jaduguda Mines discovery extends uranium resources by over 50 years: Govt  • Australia 'excited to play' at inaugural Kho Kho World Cup   • Indian startup ecosystem raises over Rs 29,200 crore in 2024, witnesses record 13 IPOs  • K’taka govt employee digitally arrested for six hours, robbed of Rs 19 lakh 
Last updated: 27 Sep, 2014  

Mobile.9.Thmb.jpg Broadcom accelerates WebM video on mobile phones

Mobile.jpg
   Top Stories
» Indian startup ecosystem raises over Rs 29,200 crore in 2024, witnesses record 13 IPOs
» Govt reforms, private partnerships behind Indian space industry growth in 2024: ISpA
» Indian firms raise bumper funds from equity market in 2024, set new records
» Centre-sponsored 10 plastic parks poised to spur exports, create more jobs
» India’s data centre capacity to more than double by 2027
PR Newswire | 20 May, 2010

IRVINE (California): Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, has announced that its VideoCore mobile multimedia processor family now supports the recently open-sourced WebM video format. VideoCore's unique programmable hardware accelerator architecture enables high quality, low power playback of WebM video content at full resolution, supporting even the most advanced smart-feature and smartphone displays. With hardware accelerated mobile WebM support, consumers will be able to playback a broader spectrum of Internet video content on handsets at higher quality and lower power.

Highlights/Key Facts:

  • Audio and video encode/decode (codec) technologies continue to evolve toward delivering higher quality sound and video resolution at lower bandwidths. This evolution is particularly vital for supporting multimedia applications on resource-constrained mobile devices and networks. The WebM video format is one example of this evolution.
  • Broadcom expects WebM to become a popular video format that will be deployed on a wide variety of consumer, mobile and computer devices for downloading and streaming content over cellular networks.
  • More sophisticated codecs tend to require higher levels of processing, especially as video resolution increases. On mobile devices, software or DSP-based codecs suffer from increased power and resolution limits. Hardware-based codecs can deliver higher resolution and lower power, but generally require several years to appear in production handsets.
  • The VideoCore processor utilizes a hybrid architecture with programmable hardware accelerators. This allows rapid support of new audio or video codecs, enabling hardware-based codec performance earlier to market, typically within 3 to 6 months of development start.
  • The WebM multimedia format is currently in development and expected to be available to VideoCore customers in Q3 2010. Broadcom worked with Google during the definition phase of the VP8 video codec included in WebM, reviewing the architecture's suitability for mobile applications.
  • The highly flexible architecture of the Broadcom BCM2763 VideoCore IV processor will enable it to support WebM video up to WVGA (800 x 640) resolution at 30 frames per second (fps). This enables low power, full resolution WebM video playback on the most sophisticated smartphone displays. VideoCore-enabled smartphones are expected to provide up to 8 hours of WebM playback on the handset display or up to 14 hours of playback on HDTVs connected via an integrated HDMI interface.
  • The Broadcom VideoCore processor family currently supports prior generation Google video codecs VP6 and VP7 up to WVGA resolution at 30 fps.
  • The BCM2763 is Broadcom's next generation multimedia processor designed in 40 nanometer (nm) CMOS process to deliver industry leading performance and even higher integration, smaller footprint size and lower power consumption than competing mobile multimedia architectures. The BCM2763 features the most advanced mobile HD camcorder and video playback up to 1080p resolution, up to 20 megapixel digital camera and photo image processing, and 1 gigapixel 2D/3D graphics rendering for a world-class mobile gaming experience.
Supporting Quotes:

Mike Jazayeri, Group Product Manager, Google:

"A key factor in the web's success is that its core technologies are open and freely implementable. Video is fundamental to the web experience, and developers and content publishers need an open video format option. We are excited Broadcom is joining a broad coalition of industry leaders supporting the WebM project to bring a new era of open innovation in web video."

Mark Casey, Vice President & General Manager, Broadcom's Mobile Multimedia line of business:

"A high quality mobile multimedia experience will be an important component to the overall success of the WebM video format and we expect widespread adoption. We developed VideoCore specifically for enabling the rapid adoption of power and performance optimized multimedia codecs into mobile devices, which allows us to rapidly enable optimized WebM support to mobile consumers."

About Broadcom:
Broadcom Corporation is a major technology innovator and global leader in semiconductors for wired and wireless communications. Broadcom products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. We provide the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything.

Broadcom, one of the world's largest fabless communications semiconductor companies, with 2009 revenue of $4.49 billion, holds more than 4,050 U.S. and 1,650 foreign patents, and has more than 7,900 additional pending patent applications, and one of the broadest intellectual property portfolios addressing both wired and wireless transmission of voice, video, data and multimedia.

A FORTUNE 500 company, Broadcom is headquartered in Irvine, California, and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at +1.949.926.5000 or at www.broadcom.com.

 
Print the Page Add to Favorite
 
Share this on :
 

Please comment on this story:
 
Subject :
Message:
(Maximum 1500 characters)  Characters left 1500
Your name:
 

 
  Customs Exchange Rates
Currency Import Export
US Dollar
84.35
82.60
UK Pound
106.35
102.90
Euro
92.50
89.35
Japanese Yen 55.05 53.40
As on 12 Oct, 2024
  Daily Poll
Will the new MSME credit assessment model simplify financing?
 Yes
 No
 Can't say
  Commented Stories
 
 
About Us  |   Advertise with Us  
  Useful Links  |   Terms and Conditions  |   Disclaimer  |   Contact Us  
Follow Us : Facebook Twitter