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Flipkart Foundation to empower 20 mn Indians in next decade
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SME Times News Bureau | 04 Apr, 2022
With an aim to positively impact 20 million lives directly and
indirectly in the next decade, the Flipkart Group on Monday launched the
Flipkart Foundation that will aim to build an inclusive, equitable and
sustainable society in the country.
Flipkart Foundation
aims to drive transformational work by collaborating with diverse
stakeholders across government organisations, NGOs and community
leaders.
The collaboration will be across four key areas: Market
access to the underserved and underrepresented sections, skill
development, community development and environmental responsibility.
"Our
Prime Minister's vision of 'Sabka Saath, Sabka Vishwas' aims to bring
the government and the industry on a common platform to work
harmoniously in achieving prosperity for all, said Dr Virendra Kumar,
Union Minister for Social Justice and Empowerment.
"The launch of
the Flipkart Foundation is a decisive step in this direction to create
widespread social impact," the minister added.
The Foundation was
formally launched in the capital by Dr Kumar; Union Minister of State
for Micro, Small and Medium Enterprises, Bhanu Pratap Singh Verma; and
Sadhvi Niranjan Jyoti, Union Minister of State for Consumer Affairs,
Food and Public Distribution.
Flipkart Foundation's operations
are grant-based, with contributions from the Group and through the
aCharity Checkout' feature available on Flipkart platforms, according to
the company.
"The Foundation will address several critical
societal concerns ranging from art and craft revival to employment
opportunities for the underserved, to disaster relief -- all aimed at
driving inclusive development and contributing to nation-building," said
Rajneesh Kumar, Chief Corporate Affairs Officer at Flipkart.
The
Flipkart Group is one of India's leading digital commerce entities and
includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart
Health+ and Cleartrip.
The Group is also a majority shareholder in PhonePe, one of the leading Payments Apps in the country.
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