Cost-effective marketing secrets of SME marketing experts

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Myles Anderson | 14 May, 2012
Whether your business is old or new, you can't stop advertising your product or service. And for most starters, small business marketing often mean cold calling potential buyers and making walk-in clients very satisfied. But are these small business marketing ideas still effective in this day and age? Or is Internet marketing becoming the next norm for small or big business.

Compounding to the challenge is that, these days, the business magazines, newspapers, Internet and even your email Inbox are riddled with small business marketing ideas from just anybody. Inexperienced businessmen or women can easily feel lost in these barrages of small business marketing views, advices, schemes, etc. So allow me to give you more centered strategies that undertake one powerful small business marketing strategy: Internet marketing.

Six Top Ideas for Online Marketing

1. Pay Per Click Marketing (PPC)

For a tech-savvy entrepreneur, Pay Per Click marketing proves to be a strong business marketing method. However, business people employing Pay Per Click must have a clear understanding of what they're doing or their cost per conversion could quickly rise unknowingly. That means vital to an effective Pay Per Click advertising drive and other local SEO is constant monitoring.

2. Search Engine Optimization (SEO)

Unlike Pay Per Click marketing, Search Engine Optimization don't show immediate results but a long-term aspect is feasible. On average, 75% of a business website's traffic comes from organic search engine seeks. Remember that Google, Yahoo, and others wouldn't mind your promotional budget. What they take into consideration are the SEO strategies you employed on your site What are important are the SEO techniques that you placed on your site.

3. Public Relations (PR)

Public relations are perhaps the backbone of all small business marketing ideas since advertising campaigns was started. Nailing your offline as well as online PR campaign is a great way to bring awareness, authority, trust, and loyalty to your business. Online public relation through PR Wire is very cost-effectivesmall business marketing strategy, for example.

4. Twitter and Facebook Places

As if the mere presence on Twitter and Facebook to business advertisers isn't enough today, the two online social media heavyweights added another killer tool forsmall business marketing campaigns: Twitter and Facebook Places. This application allows you to integrate your Tweets and Facebook posts to display a map where your business is located.

5. Online Business Directories

Today, people are prepared to trade yellow pages to quicker, more interactive online business directories to find local businesses. If your business is not included on various online business directories, then it means you're losing on tremendous amount ofsmall business marketing ideas. You should worry if your head of advertising don't know about online directories like Brigtlocal.com.

6. Online Word of Mouth

And the last small business marketing strategy that's paying huge dividend is online word of mouth. Online word of mouth is spread through blogs, customer reviews, online directories, and social networking sites. Seventy percent of future buyers trust online reviews; ReviewBiz from Brightlocal.com can help you gain glowing online customer review to jump start your online word of mouth.

For a starting business man or woman, these small business marketing ideas can be difficult to remember. In fact, the negative side to all these online marketing ideas is that they can be exceedingly time consuming to implement. But I didn't come to solve your marketing problem only to bring another problem. I also came with another solution. Look into Brightlocal.com for local SEO London solutions, for example; the company can save you time and money in terms of online marketing ideas and solutions.

In closing, small business marketing ideas such as online directories, 5 simple steps for using local directories, etc. are a potent way to reach more local customers. These tried & trusted methods are permanent, and your business will fall if you don't have these ideas in place.

(Source Articles Base)
* Myles Anderson is a freelance writer.
* The views expressed by the author in this feature are entirely his/ her own and do not necessarily reflect the views of SME Times.