Tradeindia introduces mobile-ready catalogs and websites

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Bikky Khosla | 19 Mar, 2013
Much has been talked about India's mobile phone and Internet revolutions. Today, we have more than 900 million mobile phone subscribers for our 1.22 billion people. A similar, though less stunning, trend is evident when it comes to the Internet, with around 137 million Indians currently using the World Wide Web. However, compared to this, mobile Internet has not been that spectacular. But that is until now. The mobile Internet revolution has begun in the country, and we are proud to be a part of this.

Look at this statistics of a recent study: India is expected to have close to 165 million mobile Internet users by March 2014, up from 87.1 million in December 2012; 94% of Indian smart-phone users have used their smart device to access Internet from their phone; India has emerged as the second largest base of mobile only Internet generation after South Africa; 40-50% of Indian Internet users are expected to access the web only on mobile phones by 2015.

The figures above clearly signal to the fact that the coming years will be big for mobile Internet marketing.

Keeping this is mind, we have now come forward with a new feature of mobile-ready catalogs and websites for our users. With this, you will now be able to access suppliers' online catalogs and websites on Tradeindia.com from your smart phone with utmost ease.

I think this a small but significant step that will help us take our users a step forward in the mobile Internet revolution. A while back, we introduced a mobile-friendly version of Tradeindia.com and now introduction of the new feature adds more user-friendliness to the platform. Information about each and every supplier, their contact information and their product gallery are now accessible from your mobile phone, and you can even send trade inquiries just by typing on your mobile's keypad or touchscreen.

In today's world of trade where technological advances play a crucial role, I think it is important to provide both buyers and sellers every possible touch-point that will help them extend their reach, and considering this I hope Tradeindia's new mobile-ready feature is a forward thinking attempt in this direction. In addition, as I have mentioned above, mobile Internet is likely to be the next big thing in the coming days and our new launch is an honest attempt to keep our users stay abreast of this new trend.

I invite you all to try this new feature. Your valuable feedback will help us make Tradeindia's mobile platform more effective, and its features more user-friendly.