Never forget growth, keep fuelling your entrepreneurial fire

Top Stories

»	Indiaâs export outlook brighter as manufactured goods gain share: RBI
»	Private consumption driving growth in Q3 with rural India taking lead: RBI
»	Indian MSMEs create about 10 crore jobs in 15 months
»	Indian prefer Q-commerce for daily essentials, physical stores for high-value buying
»	Embedded finance to unlock $25 bn revenue opportunity for Indiaâs platforms by 2030

Bikky Khosla | 03 Jul, 2012
You started your small business with great enthusiasm. There was a big dream, a big idea, a big battle to fight against. And today you're the proud owner of a lucrative cynosure. So, now what! You're drawing handsome incomes, then why to bother about growth! This is where I think the difference lies between a business that grows from small to big, and one that manages to exist.

With most small and medium entrepreneurs, the enthusiasm with which they once started their ventures, dies away gradually -- motivation fades, and the mind becomes lethargic. Why should you double your strain to double the profit! And that's the trap we fall in. If a business stops growing, it can easily be destroyed by the avalanche of change, and that's why every entrepreneur should keep the growth ambition fueling up top -- always.

But what about the additional finance required to support your growth plan? Beyond doubt this could be a big hurdle for any SME, and most of our small enterprises share similar woes, but my point here is that small entrepreneurs need to treasure and constantly feed their emotional capital -- the passion and positive outlook that can keep them driven to grow and achieve more. And once you have this capital, half the battle is won. The key to growth is not putting more money, but placing higher dimensions of consciousness into your awareness.

Having said that my intention is definitely not to underestimate the intense dearth of finance faced by SME entrepreneurs in every step they take, but to stress on the "glass half full" approach. For small business success, you need to put your head in the right place, and avoid a lack-based thinking like: "I can't afford. . . ", or "it's not possible . . .". Such an approach can drag your positive energies down and act as a roadblock to your business growth. In contrast, a good psychology to practice disciplined optimism can help a lot.

So, it's wise to start with self. First and foremost, you need to believe that growth is good and non-growth is bad. No matter whether your business is running growth-less, at a loss, or breaking even, it's never too late. Money can ease your strain when you look for growth, but above and over that you, as small-scale entrepreneur, have to dig out opportunities for growth from everywhere. Just keep the entrepreneurial fire -- that spark, that passion -- which started you out on your journey, burning.

Never forget growth; I promise -- incredible things will happen.