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Make trade fairs a part of your marketing strategy
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Bikky Khosla | 23 Nov, 2010
As the ongoing IITF gains momentum going into its 10th day today, it reconfirms the fact that participating in a trade fair is one of the most effective ways of penetrating an export market. It is my personal view which of course all will agree that these are excellent instruments to learn about different markets, to find distribution channels for one's products, to test customers' reactions, to know who the competitors of the same products one is offering are and most importantly to seek joint venture partners.
For those companies who are into exports, trade fairs and exhibitions come across as one of the foremost export trade promotional tools to enter a new export market. Besides being the perfect venue for marketing one's products and services directly to the consumer, trade shows offer the rare opportunity to make a great first impression.
Several studies have revealed that 90 percent of visitors who attend trade shows are either consumers or businesses owners who go to trade fairs with the sole purpose to make contact with a consumer looking to do business in the future. And what's more...trade shows are also great venues to network with other companies and business owners. Moreover, most trade shows/ exhibitions feature formal training sessions where one gets the opportunity to speak freely with other business players and compare notes about the industrial sector one is working in and thus make the adjustments in his/ her product line and their respective prices.
While many companies argue that with the advent of internet and e-commerce, trade fairs are losing the interest and curiosity of buyers, in actuality the internet and e-commerce rather than hindering the performance of trade fairs, have given them a boost. With the introduction of internet, the traditional method for dissemination of information which was very slow has sped up manifold. Today a business wanting to participate in a trade fair gets an opportunity to pick up the right trade fair to introduce his/ her products or search for new business avenues.
I strongly believe that failing to participate in trade shows could mean missing out on a valuable opportunity to meet and learn from other forward-thinking professionals in one's industrial sector. So for those companies who have missed the opportunity of joining the IITF bandwagon, I would like to suggest that don't miss out on the next fair that's coming your way.
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ERA
NANCY FERA | Tue Nov 30 12:04:28 2010
ONE WAY TO CONNECT TRADESHOWS AND E-CONFERENCES IS TO JOIN WITH THE ELECTRONIC RETAIL ASSOCIATION. THE WORLD CONTACTS WILL BRING YOU INTO LINE WITH WHAT IS HAPPINING WITH OUR FUTURE. IF INTERESTED EMAIL.MYWERK4U@GMAIL.COM
Trade Fairs
Dr. Peter Palms | Tue Nov 23 23:59:46 2010
Trade is about moving (selling) products world-wide, not about moving people. Our company is 75 years young and has never been to a Trade Fair. We have never met any our customers in person and have never had one year that we did not make a profit. The world lost something when it lost horses to automobiles and ships to airplanes and snail-mail to email erasers to computers and spell checkers and we will as well when we get interplanetary residents and commercial space travel...but I'm thankful for all these losses and looking forward to tele-transporting. Let's take the travel budgets and use them to feed the planet. We waste 25% of the world's food production $250 billion dollars. That leaves $750 billion for the 6,883,447,596 on Nov 23, 2010 . That \amounts to $100 per year per person , about $0.27cents per day . My consumption is closer to $10 per day, so I am getting more than 40 times my fair share. Let's quit wasting money and stop starvation and the same with world health. Social justice in distribution of the world resources is necessary to end perpetual wars.
Trade Fairs
Peter Palms PH.D International Trade | Tue Nov 23 22:24:17 2010
The same amount of money spent on a website promoted on the right trade boards and search engine on a pay by click basis will acquaint more potential buyers, users, customers with your company on a continuing
updated basis than ten years Trade fair.
In many industries you can identify the list of companies that buy more than 50% of what is produced.
If you are a travel Agency..Travel is important to your sales. If not, Don't add an unnecessary activity to a problem that badly needs solution. India's export are far below what they could be and ought to be because solutions come from those with the problem instead of from those who would become the solution. Ask potential buyers what they need and want to know. A trade Fair is not conducive to such communication of commercial secrets.
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Re: Trade Fairs
Hatim Hussain. | Fri Nov 26 16:54:21 2010
looking for Indian caster wheel, and lifting
Equipment.
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TRADE FAIRS
Peter Palms, International Trade | Tue Nov 23 22:14:32 2010
1.Accurate timely planning and budgeting.
From selecting booth space, scheduling exhibit materials, developing effective product presentations, to arranging show logistics, transportation and show services, all trade show planning should be accomplished within a relaxed, well managed time frame or problems, cost over runs and frustration will take center stage and hamper the chances for a successful trade show experience.
2.Establishing clear goals and objectives.
Without a plan backed by management which includes goals, objectives, budgets and individual responsibilities, there is little chance that an exhibitor will find success on the trade show floor. Management must be provided appropriate opportunities to interact with the trade show planning function at a time when adjustments can be made without causing major budget or logistical problems. Making changes on the trade show floor is about 6 months too late to do anyone any good.
3.Utilizing appropriate exhibit space.
Too little space wastes selling opportunities. Too much space wastes money and resources. Determining the right size booth space and exhibit should be established by carefully analyzing what is needed to effectively present and demonstrate product, process sales leads, quietly confer with customers and operate the exhibit for the duration of the show. Considering each trade show contact in the context of making sales calls in the field is a good start in determining how much time, money and space
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