Give What Your Customers Want, Tips For Treating Your Customers, Sell What Your Customers Demand, Customer Handling Tips, Tips By Business Experts, Customer Treating Tips For SMEs

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Bikky Khosla | 25 May, 2010
With today's cut-throat scenario where competitors are fighting tooth and nail for space in the market, trying to compete just on price can be a quick road to ruining one's business. Contrary to the common perception, customers will not always decide on a product because it is priced low. So it is of utmost necessity that a company stop trying to compete on the basis of price alone. Buyers see price as only one component of the bigger picture of value that includes customer service, information on the products and follow-up they receive from the supplier.

There are actually other things which a customer invariably looks at before taking the decision to buy. The question is: are you offering what the customer wants or satisfies his/ her needs ? For instance, on a hot summer day you are still selling hot cups of coffee rather than cold coffee - well, in this case you will hardly get any buyers.

It is true to all businesses that customers want product value that exceeds the price they are paying.
Satisfied customers are willing to go a little further for value-for-money products. Buyers will pay for good service, so make customer service a core business value. In most cases it is the service and not the price of a product that dictates whether or not one can secure buyers.

It is also very important for an organization to anticipate the needs of its buyers. For this , communication is very important. Any business, small or big, will understand that customers hate waiting. A sincere buyer usually looks for quick response from the supplier, so it's very important to be quick in replying to the queries of customers.

In several cases I have noticed that a particular company is not sure what it is offering. One needs to keep in mind that while customers are making the decision to buy, they want knowledgeable assistance to help them make up their minds . Buyers invariably place a high value on accurate information and want to be served by employees who know the product thoroughly. So a knowledgeable and available staff can do the trick.

Several Indian companies, particularly SMEs, are very rigid, which drives away their buyers. Remaining flexible in the way one sells one's products is very important. Make the buyer feel that you are trying to help him in satisfying his needs, rather than blatantly trying to sell your products. Give reasons why and how your products meet his needs.

I strongly feel that talking to current and past customers to learn their ideas, compliments and concerns is a great way to carry forward one's marketing campaigns. Lending an ear to the complaints of a customer helps a lot. Apply the marketing rule: f ix the customer and then fix the problem, and see your client base growing like never before.