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Apple doubled its India smartphone market share in Q4 2020
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SME Times News Bureau | 25 Jan, 2021
Riding on the stellar performance of iPhone 11 and XR,
Apple for the first time doubled its smartphone market share in India to
nearly 4 per cent in the festive quarter of 2020, a new report said on
Monday. Despite arriving in October, the iPhone 12 contributed
significantly towards the rise of Apple in Q4 (October-December) in the
country, according to data provided by market intelligence firm
CyberMedia Research (CMR).
The tech giant registered over 60 per
cent growth (yea-on-year) in its India business in the full year 2020
while for the festive quarter, the growth was an impressive 100 per cent
(YoY).
The Apple iPad category saw 25 per cent growth
(performance-wise) in Q4 and for the full year 2020, it logged 17 per
cent growth.
For the calendar year 2020, Apple's total India smartphone share was about 2.4 per cent, which is a significant rise.
The
tech giant registered over 60 per cent growth in its India business in
the full year while for the festive quarter, the growth was an
impressive 100 per cent.
"Apple continues its stellar run in the
India smartphone market, gaining strength on the back of increased
local manufacturing and strong marketing initiatives during the festive
season," Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, told
IANS.
"In doing so, it continues to gain on its enduring
aspirational appeal. In particular, the new 5G-capable iPhone shipments
did extremely well during the fourth quarter. We believe Apple is on
track to grow further and gain strength in the year ahead, as it unveils
its new India initiatives on the back of its new online store, and
upcoming flagship retail stores," Ram added.
Apple iPad's (YOY) growth was 42 per cent while in Q4 2020, it was a massive 135 per cent (Y-oY), according to the CMR data.
"Amid
the pandemic, Apple iPad has continued to benefit from the prevailing
remote learning needs. As an attractive companion device, the iPad has
especially found favour with users seeking premium devices," said Menka
Kumari, Analyst - Industry Intelligence Group (IIG), CMR.
Apple
CEO Tim Cook had revealed that the company set its September quarter
record in India last year, also partly due to the launch of Apple Store
Online that went live in the country on September 23, 2020.
"Geographically,
we set September quarter records in America, Europe and the rest of
Asia Pacific. We also set a September quarter record in India, thanks in
part to a very strong reception to this quarter's launch of our online
store in the country," Cook told analysts over the company's earnings
call.
Targeting Android mid-segment users as well as
aspirational iPhone seekers, Apple brought the new iPhone SE to India,
that looks like Apple iPhone 8 with the power of the iPhone 11.
The
company in September quarter opened a direct online store, giving it
several new angles in its go-to-market strategy, such as utilising
device trade-ins to provide purchase incentives or bundling AirPods with
iPhones to make them more appealing.
The online store marked
the first time that Apple offered its full line-up of products directly
to the region's customers, who previously had to buy items through
Amazon India, Flipkart, or other authorised sellers.
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Customs Exchange Rates |
Currency |
Import |
Export |
US Dollar
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66.20
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64.50 |
UK Pound
|
87.50
|
84.65 |
Euro
|
78.25
|
75.65 |
Japanese
Yen |
58.85 |
56.85 |
As on 13 Aug, 2022 |
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