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Amazon, Baido lead as Smart Displays sales hit 9.5mn units in Q3
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SME Times News Bureau | 28 Nov, 2020
Move beyond smart speakers as smart displays have come of age and in Q3,
the sales of smart display speakers rose by 21 per cent (on-year) to
reach 9.5 million units while sales of basic smart speakers (without a
display) fell by 3 per cent over the same period.
According to a
report by market intelligence and research firm Strategy Analytics,
Amazon and Baidu lead the market for smart displays.
The best-selling devices in Q3 were the Amazon Echo Show 5 and the Baidu Xiaodu Zaijia 1c.
Smart
speaker users are switching increasingly to display-based devices or
Smart Displays and a growing range of smart display apps and services as
well as lower device prices are key factors in their success.
"Like
many sectors, smart speakers have had a difficult year for
well-rehearsed reasons," said David Watkins, Director, Smart Speakers
and Screens.
"But the shoots of recovery are beginning to show,
and vendor commitment is evident from the many new products and improved
technologies now being introduced," he added.
The share of all smart speaker sales incorporating a display was 26 per cent in Q3 2020, compared to 22 per cent a year earlier.
In
the overall smart speaker market, Amazon retained first place in Q3
with a 28.8 per cent share of global shipments, although its sales fell
slightly compared to a year earlier.
Amazon's main rivals all
increased sales and market share, with the exception of Xiaomi, which
had a disappointing quarter, the report noted.
The 2020 smart speaker market was badly hit in Q1 by pandemic-driven supply issues, but has steadily recovered since then.
Q4
is expected to be a strong period following the launch of new models by
the three major US vendors and continued improvement in economic and
consumer sentiment in many countries.
"Barring any further major
economic disruption, we expect 2021 to be marked by further healthy
growth in the smart speaker business," Watkins said.
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