Yes Bank, Amazon partner to train SMEs to sell online

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Saurabh Gupta | 17 Nov, 2017
Yes Bank, India's fifth largest private sector bank, has partnered with Amazon India to help small and medium enterprises (SMEs) make a transition from offline to online selling, informed bank on Thursday in New Delhi.

Under its ongoing CSR project 'Say YES to Sustainable MSMEs in India', Yes Bank has launched a first-of-its-kind e-commerce training program for offline MSMEs/retailers with Amazon India as the knowledge partner.

This is the first time that Amazon India has partnered with any bank to conduct such a training program. The aim is to train entrepreneurs on E-commerce who will in-turn help offline MSMEs and retailers understand technology and sell online.

This will enable enhancing of livelihood opportunities for a wider geographic base. The target for Phase-I of the program is 25 training sessions, impacting 1,000 entrepreneurs across 12 cities, including Mumbai, Delhi, Bangalore, Pune, Ahmedabad, Lucknow and Jaipur, it said.

Yes Bank's larger commitment is to impact 1 lakh MSMEs by 2020 through environmental sustainability, energy efficiency, financial literacy and Occupational Health and Safety (OHS) interventions. Yes Bank is committed to being a one stop solution provider for the MSME sector and enabling it to become globally competitive thus feeding into the 'Make in India' vision of the Government.

Highlighting Yes Bank's commitment towards catalyzing sustainable growth of MSMEs in India, Namita Vikas, Group President & Global Head Climate Strategy & Responsible Banking, Yes Bank, said, "Yes Bank, in line with its Responsible Banking ethos, is committed to supporting the MSME sector by giving it the much needed thrust to put it on a sustainable growth path through its multifaceted CSR interventions. Yes Bank is pleased to partner with Amazon on this impactful initiative for empowering MSMEs through e-commerce enablement."

Commenting on the partnership, Archana Vohra, Director, Seller Enablement, Amazon India, said, "Our aim has always been to enable small and medium businesses to grow and scale profitably through our marketplace. In India, there is still a large pool of small and medium businesses that are experiencing online selling for the first time and need guidance and hand-holding to help lean into the future with e-commerce. In-fact, our ATES (Amazon Trained E-commerce Specialists) program was launched to enable sellers to manage and grow their businesses on Amazon.in with the help of trained professionals. We are very glad to partner with Yes Bank in this journey to bridge this gap and provide training services for sellers to successfully grow their business online and thus benefit from the digital economy."

Amazon Trained E-commerce Specialist (ATES) is a first of its kind entrepreneurship program launched by Amazon, which is aimed at providing business opportunities to budding entrepreneurs and help launch sellers.

The program enables SMEs to reach out to a network of certified professionals who assist sellers with their e-commerce business requirements. ATES is available at a pay for use and on demand basis to sellers and help them on services ranging from listing products on Amazon, to imaging and cataloging.