SME Times News Bureau | 05 Feb, 2016
The 13th edition of Auto Expo saw Toyota Kirloskar Motor (TKM) unveiling
the fourth generation of its hybrid vehicle Prius in the Indian market in Greater Noida on Thursday.
A pioneer of hybrid technology, Prius is the
first vehicle to be built on Toyota New Generation Architecture (TNGA),
favoured for its eco-friendly innovation.
"India being a crucial
market for us, we believe there is more to the market beyond just the
numbers. Considering the rising oil imports, road safety and increased
pollution, we believe that environment-friendly vehicles will go a long
way to remedy this," TKM managing director Naomi Ishii said at the India
Expo Mart.
"We are actively working to promote hybrid and other
environment friendly vehicles based on our stance that they can have a
positive impact on the environment only if they are used widely."
Toyota has sold over eight million hybrid vehicles, which are low on emission worldwide.
