Tata Motors Going Steady as Regards World Truck Sales, Tata Motors Steady on World Truck Sales, Tata Motors High Horse Power Truck, Marketing of Tata Motors High Horse Power Truck

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SME Times News Bureau | 23 Jun, 2010
Tata Motors is moving steadily on marketing its high horse power world truck developed with south Korean subsidiary Tata Daewoo, a top company official said Tuesday.

"We are doing concept marketing. We first understand a prospect's goods carriage pattern and the route he carries. Only when we are satisfied that his interests will be best served with our world truck we would suggest our models," President Ravi Pishorady told reporters in Chennai.

He said as a policy the company sells the world truck along with the trailer.

"We ensure that the prospect has two drivers for this high horse power (HP) truck as it is for long haul. Initially we sold 180HP trucks and now we sell 280HP models. We will be reaching 100 unit sales soon," he said.

He was here to participate in a company function to celebrate sales of 500,000 units of small goods carrier Ace since it was launched five years ago.

Speaking about the success of the goods carrier, he said: "We sell around 11,000 units per month. Currently the production capacity is sufficient."

He said the total industry volume is around 18,000 units per month and is growing at a rate of 25 percent.

"We have around five variants including passenger carriers. Though competition has increased we have the first mover advantage," Pishorady added.

Asked about the passenger variant Magic, he said the models sells around 5,000 units per month.

He said the 0.5 tonne vehicle to carry passengers is being test marketed in Rajasthan.