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Tata Motors going steady as regards world truck sales
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SME Times News Bureau | 23 Jun, 2010
Tata Motors is moving steadily on marketing its high horse power world
truck developed with south Korean subsidiary Tata Daewoo, a top company
official said Tuesday.
"We are doing concept marketing. We first understand a prospect's goods
carriage pattern and the route he carries. Only when we are satisfied
that his interests will be best served with our world truck we would
suggest our models," President Ravi Pishorady told reporters in Chennai.
He said as a policy the company sells the world truck along with the trailer.
"We ensure that the prospect has two drivers for this high horse power
(HP) truck as it is for long haul. Initially we sold 180HP trucks and
now we sell 280HP models. We will be reaching 100 unit sales soon," he
said.
He was here to participate in a company function to celebrate sales of
500,000 units of small goods carrier Ace since it was launched five
years ago.
Speaking about the success of the goods carrier, he said: "We sell
around 11,000 units per month. Currently the production capacity is
sufficient."
He said the total industry volume is around 18,000 units per month and is growing at a rate of 25 percent.
"We have around five variants including passenger carriers. Though
competition has increased we have the first mover advantage," Pishorady
added.
Asked about the passenger variant Magic, he said the models sells around 5,000 units per month.
He said the 0.5 tonne vehicle to carry passengers is being test marketed in Rajasthan.
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