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'Learn South Africa' programme for Indian travel agents
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SME Times News Bureau | 28 Apr, 2010
With an aim to spread more awareness about the region, the South African Tourism Board on Tuesday announced a programme for the Indian travel agents beginning in July.
'Learn South Africa', as the programme is called, will have audio-video clips specially designed for the purpose which will help Indian travel agents get better knowledge about South Africa as a destination and all its tourist attractions.
Medha Sampat, the Indian country manager for South African tourism, said: "There is a growing interest in South Africa as a destination from many new trade partners in different cities across the country, and this programme will help us reach out to each of them."
The one-day programme will take place in 12 cities across the country.
The programme will take place in Mumbai July 10, in Kolkata July 17, in Delhi July 24, in Chennai, Bangalore and Ahmedabad July 31 and in Hyderabad, Chandigarh, Surat, Kochi, Nagpur and Pune August 7.
The session will give a brief overview of the region, history, cultural heritage, provincial distribution, local cuisine, award-winning wines, wildlife game reserves, city attractions, tourism offerings among others.
"This training will enable professionals to gain product knowledge and also create the ability to confidently market all that South Africa offers. It aims to help professionals promote, plan and organise quality holidays to suit client requirements," Sampat said.
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