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Samsung India to install 40 ONYX Cinema LEDS by 2022
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SME Times News Bureau | 25 Apr, 2019
Samsung India, which installed its fourth 4K ONYX Cinema LED screen in
Bengaluru on Thursday, aims to introduce 35-40 such Cinema LED displays
at movie theatres across the country by the end of 2022.
"We
started with the ONYX Cinema LED journey in Delhi and Mumbai and now
we're entering the south India market, which we foresee as a strong
market for Samsung. Our primary focus will be around metro and other
Class A cities," Puneet Sethi, Vice President, Consumer Electronics
Enterprise Business, Samsung India told IANS.
The technology was originally introduced by the company in 2017 and the first screen was installed in Korea.
"There
is huge potential in India and we want to convert at least 20 per cent
of the screens to Cinema LED over the next decade. We will offer
innovative solutions to consumers in India and transform their overall
cinema viewing experience," Sethi added.
The ONYX screen is 3D applicable, with active 3D technology for all 618 seats in the Bengaluru theatre.
The
South Korean tech major installed the first such screen at PVR in Delhi
last year. After that, it partnered with INOX to bring the ONYX
experience in Mumbai and with Cinepolis in Delhi.
According to the company, the installation of one LED screen roughly requires 8-10 weeks.
The 4K LED screen comes with comprehensive solutions such as "Onyx View", "Onyx 3D" and "Onyx Sound".
The
display has HDR (High Dynamic Range) to the cinema, showcasing
on-screen contents at peak brightness level, nearly 10 times greater
than that offered by the standard cinema projectors.
"Since the
beginning, cinemas have been powered by projector based systems. ONYX
Cinema LED is the next generation of cinema viewing. This theatre in
Bengaluru -- Swagath Onyx Theatre -- incorporates a 14-metre Cinema LED
screen, which is the largest in the world," said Sethi.
The ONYX
display accommodates any venue configuration and aims to deliver an
unmatched visual quality, technical performance and reliability over
traditional projectors, the company claimed.
The display
maintains its advanced presentation capabilities in ambient lighting
conditions regardless of the featured on-screen content.
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