Indian enterprises face data loss risk: Study
Fakir Balaji | 05 Nov, 2009
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| Increasing use of IT infrastructure by Indian enterprises to enhance productivity and expand operations in a competitive environment has led to growing security risks such as loss of critical data, a study by the intelligence marketing firm IDC (India) Ltd. has revealed.. |
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Creativity is a round process
Lorraine Ball | 04 Nov, 2009
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| In a world of fast change and fierce competition, the ability to find new and innovative solutions is necessary for your survival. Thinking power and creativity are your primary competitive advantages. Unlocking new ideas and multiple possibilities begin with a "Round Process". Research - Originate. |
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Best practices for small businesses
Greg Heslin | 30 Oct, 2009
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| Small businesses can often be beaten out by larger competitors simply because they have better practices than small businesses. The good news is that there are a number of practices that can translate to small businesses. These strategies and tactics are some of the best-kept secrets and can make a business much more successful in the long run.. |
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With farm output poor, India's recovery projections premature
Sushma Ramachandran | 26 Oct, 2009
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| With the Prime Minister's Economic Advisory Council projecting India's economic growth at 6.2-6.75 percent for the current fiscal, the question arises whether industrial output will rebound sufficiently to make up for the dismal performance of the farm sector.. |
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Collecting information on your competitors
Marketing Scoop, LLC | 15 Oct, 2009
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| Collecting information about your competitors makes good business sense. However, you must do so in an ethical and reasonable way. Competitive intelligence from public sources, customers, and third parties can help businesses anticipate market opportunities, trends and competitive strengths and weaknesses.. |
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Is recession over for the Indian economy?
Sushma Ramachandran | 29 Sep, 2009
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| Are the clouds of recession lifting over the Indian economy as they seem to be over the rest of the world? That is the big question everyone is asking today, whether they be economic analysts or policymakers in the central government and the financial institutions.. |
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Advertising pumps up your business image
Jeff Williams | 18 Sep, 2009
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| We have emphasized in this column the critical importance for the small business marketer to identify and communicate with a very specific audience of customers. This process is known as target marketing and your objective is to aim for the "bulls-eye" every time you spend money on marketing.. |
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