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Apple sets September quarter record in India: Tim Cook
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Top Stories |
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SME Times News Bureau | 30 Oct, 2020
Apple CEO Tim Cook has revealed that the company set its September
quarter record in India this year, also partly due to the launch of
Apple Store Online that went live in the country on September 23.
Third-party
data from market research firm Canalys earlier reported that Apple
shipped over 8 million units in the July-September period in the
country, registering double-digit growth.
"Geographically, we set
September quarter records in the Americas, Europe and rest of Asia
Pacific. We also set a September quarter record in India, thanks in part
to a very trong reception to this quarter's launch of our online store
in the country," Cook told analysts over the company's earnings call
late on Thursday.
Continuing its stellar performance in the India
premium smartphone market, Apple led the premium segment (Rs 30,000 and
above) surpassing OnePlus even before its flagship launch in Q3.
Driven
by strong demand for its affordable premium iPhone SE 2020 and iPhone
11, Apple maintained the lead in the premium segment on the back of
attractive discounts and cash back offers in India, according to
Counterpoint Research.
"Apple has fully understood the
price-conscious market and is slowly yet steadily making inroads in the
Indian premium smartphone segment with offerings like new iPhone SE 2020
and attractive offers on hot-selling devices like iPhone 11," Tarun
Pathak, Associate Director, Counterpoint Research, told IANS.
"Its upcoming flagship iPhone 12 will further strengthen its position in the coming quarter," he added.
Targeting
Android mid-segment users as well as aspirational iPhone seekers, Apple
brought the new iPhone SE to India, that looks like Apple iPhone 8 with
the power of iPhone 11.
The company in September quarter opened a
direct online store, giving it several new angles in its go-to-market
strategy, such as utilising device trade-ins to provide purchase
incentives, or bundling AirPods with iPhones to make them more
appealing.
The online store marked the first time that Apple
offered its full line-up of products directly to the region's customers,
who previously had to buy items through Amazon India, Flipkart, or
other authorised sellers.
According to Prabhu Ram, Head-Industry
Intelligence Group (IIG), CMR, though the new iPhones did not debut in
the quarter, the iPhone SE 2020 and the iPhone 11 have continued to
perform exceptionally well, and contributing to as much as 70 per cdnt
of Apple's shipments through Q3 2020.
"Going forward, Apple will
be able to keep the momentum up with its new online store, and the
strong response that iPhone 12 series has got in terms of pre-orders,"
Ram told IANS.
The newly-launched iPhone 12 and 12 Pro for which
pre-orders were thrown open in India on October 23 have done
tremendously well at Apple Authorised resellers who have received record
pre-orders riding on cool, exciting offers.
Trade sources
revealed on Wednesday that the pre-orders for the new iPhones this time
are super high and the authorised sellers were set to hand over the new
iPhone 12 and iPhone 12 Pro on Friday to those who pre-booked it in the
country.
iPhone 12 in 64GB, 128GB, and 256GB models in blue,
green, black, white, and (PRODUCT) RED -- starting at Rs 79,900 – is
available for Rs 73,900 with HDFC Bank's cash back offer for the 64GB
version.
iPhone 12 Pro in 128GB, 256GB, and 512GB models in
graphite, silver, gold, and pacific blue -- starting at Rs 1,19,900 – is
available for Rs 1,14,900 with HDFC Bank's cash back offer for the
128GB version.
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Customs Exchange Rates |
Currency |
Import |
Export |
US Dollar
|
66.20
|
64.50 |
UK Pound
|
87.50
|
84.65 |
Euro
|
78.25
|
75.65 |
Japanese
Yen |
58.85 |
56.85 |
As on 13 Aug, 2022 |
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