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Taming fake news top concern: WhatsApp India
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SME Times News Bureau | 13 Mar, 2019
With the Lok Sabha election dates being announced, WhatsApp India head
Abhijit Bose on Wednesday said the company which has taken several
measures to limit the spread of misinformation and fake news on its
platform in India is set to take more action to fully secure its
platform.
In his first statement after taking over as head of
India operations of the Facebook-owned messaging platform early this
year, Bose said the company strongly believes that private messaging is
fundamental to safety.
"We're pleased that the recent changes
we've made to limit viral content and educate users is having an impact.
This work is never done -- there is more that we can and will do,"
noted Bose who is currently hiring the first full country team outside
of California which will be based in Gurugram.
"I am going to be
listening closely and learning in the months to come, and I look forward
to working with stakeholders here in India on our common safety goals,"
added Bose.
With over 200 million monthly active users, India is
WhatsApp's biggest market in the world. Globally, the platform has over
1.5 billion users.
Facing flak from the government over dozens
of lynching incidents in the country last year which were linked to
rumours spread on WhatsApp, the Facebook-owned messaging service
introduced several new measures, including limiting the number of
messages that a user can forward to five and appointing a grievance
officer for the country.
The government is also concerned about
the spread of fake news and political bias on WhatsApp and other social
media platforms as the country faces the seven-phase voting from April
11.
"One of the most exciting features we're building is
WhatsApp Payments. Leveraging services from the 'India Stack' such as
UPI (Unified Payments Interface), we're making it possible for people to
easily transfer money to each other or their favourite merchants,"
informed Bose.
WhatsApp Payments, stuck owing to India's demand
to store data locally, has not gone beyond the beta testing it did with
nearly one million users last year.
"When opened up to WhatsApp
users across India, Payments will accelerate financial inclusion and
remove barriers for people who want to actively participate in the new
digital economy," Bose noted.
A recent WhatsApp research has
revealed that 70 per cent of small businesses have built their business
on the platform and 77 per cent said they have been able to hire more
employees due to growth since joining WhatsApp.
According to
Bose, there are hundreds, if not thousands, of home-grown tech companies
building innovative solutions to improve financial inclusion, health
and education.
"WhatsApp is excited to support these efforts by
providing a platform to connect micro-services to people anywhere in the
country, helping our start-up ecosystem deliver critical India-first
solutions at scale and speed in order to truly move the needle for our
country," he elaborated.
Small business owners, he said, need to solve multiple problems simultaneously to succeed in a highly competitive market.
"I'm
excited about what the future holds for India and humbled by the
potential WhatsApp has to help hundreds of millions of people and
businesses across the country connect and prosper," said Bose.
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