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Manu Jain explains why Redmi K20 smartphones are expensive
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SME Times News Bureau | 19 Jul, 2019
As smartphone users took to social media complaining about the high
price of newly-launched Redmi K20 and K20 Pro, Xiaomi India Managing
Director Manu Kumar Jain on Friday wrote an open letter to Mi fans on
why these devices are expensive.
Redmi K20 Pro (6GB+128GB) is
priced at Rs 27,999 while 8GB+256GB variant is available for Rs 30,999.
Redmi K20 with 64GB storage is priced at Rs 21,999 and the 128GB variant
will cost Rs 23,999.
The price of these smartphones has left
many users disappointed as they were expecting the price to be somewhere
around Xiaomi Poco F1 that started at Rs 20,999.
Some users complained that Redmi K20's India price is higher than the price in China.
"Realme
X has a better chance now. Now most of them with <20k go with realme
X. Pls don't cheat Indians in the name of honest pricing. Everyone
knows @ what price it launched in China. Stop being oversmart," tweeted
one user.
According to Manu, the specifications of both the
devices are much faster than previous generation phones --Redmi K20 Pro
is 45 per cent faster while Redmi K20 is 40 per cent faster.
"We
realized while millions have shown interest in the product series, but
there are a few who are critical of the pricing. Xiaomi has always
actively sought feedback being able to listen to our users and exchange
thoughts and ideas to essential to our though and operating process.
"We
want to tell you that we worked day and night to ensure Redmi K20
series provided a truly flagship experience to all our consumers without
compromises," wrote Jain.
He also highlighted some of the
premium features in both the devices such as AMOLED display with
hardware DC dimming, high-resolution DAC (digital-to-analog converter)
that are usually available on phones priced between Rs 40,000-Rs 50,000.
"We
are proud to manufacture these flagship devices in India, with nearly
65 per cent of the value of the smartphone being locally sourced. The
remaining 35 per cent has to be imported leading to higher taxes for
complicated components.
"This leads to a small pricing
difference; there is only 3 per cent difference between the top-end
variant (8GB+256GB) pricing between India and China," explained Jain.
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