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Airbnb woos high-end customers, expands into luxury homes
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SME Times News Bureau | 23 Feb, 2018
Community-driven online hospitality platform Airbnb on Friday announced
to foray into new tiers aimed at high-end customers that include
properties like vacation homes and luxury spots.
Called "Airbnb
Plus" and "Beyond by Airbnb," the new tiers will recognise hosts who go
above and beyond to provide outstanding hospitality.
Starting
with 2,000 homes in 13 cities, "Airbnb Plus" is intended for guests
looking for beautiful homes, exceptional hosts and added peace of mind.
"Ten
years ago we never dreamed of what Airbnb could become. We want to go
further by supporting and expanding our community so that in 10 years
time, more than 1 billion people per year will experience the benefits
of magical travel on Airbnb," Brian Chesky, Airbnb Co-Founder, CEO and
Head of Community, said in a statement on Friday.
Starting from
this spring, "Beyond by Airbnb" will offer custom designed trips of a
lifetime, including the world's finest homes, custom experiences and
world-class hospitality.
Airbnb today is one of the world's largest accommodation platforms with 4.5 million places to stay in 81,000 cities.
Over
the last 10 years, Airbnb hosts earned more than $41 billion and guests
have checked into an Airbnb more than 300 million times.
In
addition to the existing "Entire Home", "Private Room" and "Shared
Space" facilities, Airbnb now offers four new property types - "Vacation
Home", "Unique", "B&B" and "Boutiques".
"This will give
greater choice of accommodation options to guests, provide greater
transparency over the types of accommodation available, and help hosts
better showcase what's unique about them to better match with guests'
preferences," the company said.
Later this year, Airbnb will also
recognise its best guests with a new guest membership programme
offering benefits across the entire trip.
"Superguest" will
launch initially to 10,000 guests as a trial this summer, before being
rolled out to Airbnb's wider guest community before the end of the year.
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