Tata Motors launches GenX Nano

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SME Times News Bureau | 19 May, 2015
Country's automobile major Tata Motors on Tuesday launched the GenX Nano, a new technologically advanced entry level hatchback car with a starting price of Rs.1.99 lakh.

Mayank Pareek, company president for passenger vehicles, said Nano has put India on the world motoring map by demonstrating innovation and frugal engineering.

"It continues to remain an important brand in our passenger vehicle portfolio and we have been constantly evolving the product."

The company plans to sell the car across 450 outlets throughout India. It said the compact car is aimed at the "trendy, youthful, bold and stylish customer".

The GenX Nano comes with a starting ex-showroom Delhi price of Rs.1.99 lakh for the base model, while three other models are priced at Rs.2.49 lakh, Rs.2.69 lakh and Rs.2.89 lakh.

Parekh said the new car is smart, stylish, efficient and a practical city car which has strong potential in the compact hatch segment.

"After Zest and Bolt, the GenX Nano is our third offering under Horizonext and we continue to reach out to our customers with feature-rich products that offer best-in-class technology and design engineering," he said.

The company said it conceived the idea of the GenX Nano around two years ago, as a result of constant feedback from existing and potential consumers.