Renault India ropes in Ranbir Kapoor as brand ambassador

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SME Times News Bureau | 28 Jul, 2015
Automobile manufacturer Renault India on Monday announced that it has roped in actor Ranbir Kapoor as its brand ambassador.

Renault is celebrating its fourth year anniversary in India this July and is progressing towards a new and dynamic phase of growth. This association will leverage the versatility and legacy of both Renault and Ranbir, as he represents the underlying brand promise of Renault -- 'Passion For Life'.

"I have always known Renault to be an iconic and inspirational brand the world over. I am happy to be associated with a brand which is very young, and which has quickly established itself in India, becoming the number one European brand," Ranbir said in a statement.

Sumit Sawhney, country CEO and managing director, Renault India Operations, said Ranbir is the perfect match because he "ideally portrays the blend of talent, class and intelligence".

He said: "Renault is currently celebrating its fourth year anniversary in India and in this eventful month it gives me immense pleasure to announce Ranbir Kapoor as Renault's brand ambassador.

"Being a fourth generation actor who personifies the iconic lineage of the Kapoor family, he ideally portrays a rare blend of talent, class, intelligence and popularity that complements Renault's legacy and brand ethos which hinges on three pillars -- vibrant, forward looking and connected to people."

The partnership with Ranbir is timed with Renault's next phase of growth in India as the company is looking to significantly increase its presence pan India. There is also a firm plan to aggressively expand the dealership footprint, and reach 280 sales and service outlets by the end of next year.