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Emami to focus on international market
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SME Times News Bureau | 06 Aug, 2015
FMCG company Emami Ltd on
Wednesday said it will grow its revenue share from international sales
by 11-16 percent in the coming five years and has allotted nearly 17
percent of its total advertising spends this year for the purpose.
"We
see our share of business (from international operations) to grow from
14 percent to 25-30 percent in the next five year years," Emami Ltd
chairman R.S. Agarwal told mediapersons here after the company's AGM.
He
said the company has restructured its international focus "beyond
trading to marketing and manufacturing of products" in key markets by
deconstructing it into four clusters -- MENAP (Middle East, North
Africa, Afghanistan, and Pakistan), SAARC and South East Asia, CIS and
Eastern Europe and the rest of the world.
"We will continue to
operate in our focused geographies like SAARC, CIS and MENAP and will
not extend to new markets as India is the biggest focus market for us,"
he said.
The official mentioned SAARC, CIS and middle-east as the key areas for its international sales.
"The
company aims to further consolidate its foothold in the overseas
markets and has earmarked nearly 17 percent of the total advertising and
promotions spends towards the international focus markets," he said.
On
the company's plans for Egypt, he said: "It is status quo... The
political and economic condition is not good and investment in our plant
is not significant."
In the last fiscal year, the company's international business grew by 43.5 percent.
Agarwal said Emami's international manufacturing plant in Bangladesh was fully operational and was catering to the local demand.
He
said during the last year, the company had undertaken "focused projects
to rationalise operating costs" and focused on high growth segments
besides its continuous engagement with consumers. "We also
enhanced our exposure across modern trade and alternative sales channels
besides strengthening our presence in the traditional market", he said.
Market
capitalisation of the company surged by 132 percent during 2014-15 with
turnover and profit growing at a 5-year compounded annual growth rate
of 16.8 percent and 23.4 percent.
"The company is one of the
fastest wealth creators in India's FMCG sector with a market cap of
around Rs.29,740 crore as on July 31," he said.
In the last
fiscal year, it posted a turnover of Rs.2,217 crore which grew by 21.8
percent in comparison to 2013-14 with an EBIDTA of Rs.540 crore. Net
profit had registered a growth of 20.7 percent at Rs.486 crore.
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