Maruti Suzuki Alto's cumulative wholesale reaches 35 lakh units

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SME Times News Bureau | 05 Mar, 2018
Automobile major Maruti Suzuki on Monday said its entry-level hatchback Alto has scaled the unique feat of "35 lakh" in cumulative wholesale numbers.

The car was launched in 2000.

According to the company, "Brand Alto" has been the preferred choice for "first time family car buyers due to its modern design, affordability and high fuel efficiency".

"Brand Alto continues to remain fresh, relevant and as exciting as it was in 2000. Since 2006, every two years, Alto is adding 5 lakh new happy customers," R.S. Kalsi, Senior Executive Director (Marketing and Sales) of Maruti Suzuki, was quoted as saying in a statement.

"In 2008, we clocked 10 lakh units. In 2010, it touched 15 lakh units and today in 2018, we have crossed 35 lakhs of cumulative sales."

The brand has a strong portfolio with two engine options on offer -- 800 cc and K10 -- along with a CNG fuel variant.

In 2014, Maruti Suzuki introduced two-pedal technology (auto gear shift) transmission in the Alto K10.

"Maruti Suzuki has systematically upgraded the Alto to meet the ever evolving customer aspirations and strengthen brand Alto," Kalsi said.

"In 2017-18, nearly 55 per cent of customers have selected Alto as their first car purchase in 2017-18. Interestingly, 25 per cent of Alto buyers are buying it as an additional car."