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Not our job to recruit journalists for content: Facebook
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IANS | 14 Feb, 2018
In a clear message to news
publishers, a top Facebook executive has emphasised that it is not their
job to recruit people from media organisations for the content on the
social media platform.
At the "Code Media 2018" conference in
California organised by the famous tech portal ReCode, Facebook's Head
of News Partnerships Campbell Brown said "her job is to make sure there
is quality news on Facebook".
But "my job is not to go recruit
people from news organisations to put their stuff on Facebook," she was
quoted as saying in The Verge late on Tuesday.
Facebook hired former NBC and CNN anchor Brown to lead its news partnership team last year.
When
asked about why Brazil's largest newspaper Folha de Sao Paolo had
stopped publishing content to its six million Facebook followers, she
said: "This didn't come as a big surprise to me quite honestly".
"Folha
hadn't been publishing regularly on Facebook for a while, she said. And
in any case, it wasn't her job to persuade them," the report added.
"Publishers
who want to be on Facebook …have a business model that works. If anyone
feels this isn't the right platform for them, they should not be on
Facebook," she was quoted as saying.
Facebook in October launched a new programme that would allow publishers to sell subscriptions to their news sites on Facebook.
At
the event, Brown also announced a deal with Apple to commence the
go-ahead of the subscription service programme in the Facebook iOS app.
Facebook
recently rolled out an update to its News Feed that will prioritise
local news that have a direct impact on the users and they can discover
what's happening in their area.
The update comes after the social
media giant announced changes to News Feed that showed posts from
friends and high-quality news sources.
Users can choose which
news sources, including local or national publications, that they want
to see at the top of their feed with the social media giant's "See
First" feature.
According to Alex Hardiman, Head of News Product
and Brown, there are no constraints on which publishers are eligible,
which means large local publishers will benefit, as well as publishers
that focus on niche topics like local sports, arts and human interest
stories.
"That said, small news outlets may benefit from this
change more than other outlets because they tend to have a concentrated
readership in one location," Hardiman said recently.
In addition
to prioritising local news, Facebook is also testing a dedicated section
on Facebook that connects people to news and information in their
community, called "Today In."
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